Monday, June 29, 2020
Pure Substances Examples Pure Substances A pure substance is any single type of material that are made of only one type of atom or only one type of molecule. Also, a pure substance can be defined as any single type of material that has not been contaminated by another substance. In chemistry, a pure substance has a definite composition. It can be a compound or a single element. An element is a pure substance that cannot be separated into simpler substances by chemical or physical means. There are about 117 elements, but carbon, hydrogen, nitrogen and oxygen are only a few that make up the largest portion of Earth. The material is no longer a pure substance if it has been mixed with another pure substance. Two pure substances mixed together are known as a mixture. Scientists often use filtration to separate pure substances from a mixture in order to analyze the materials. A chemical substance can be solid, liquid, gas, or plasma. Pure substances are often called pure to set them apart from mixtures. A substance can be anything. It doesn't have to consist of a single element or type of molecule. Pure hydrogen is a pure substance. So is pure honey, even though it consists of many different types of molecules. What makes both of these materials pure substances is that they are free from contamination. If you add some oxygen to the hydrogen, the resulting gas is neither pure hydrogen nor pure oxygen. If you add corn syrup to the honey, you no longer have pure honey. Pure alcohol could be ethanol, methanol or a mixture of different alcohols, but as soon as you add water, which is not alcohol, you no longer have a pure substance. Most of the pure substances that you encounter in your daily life have been made pure by people through refining. Examples of Pure Substances: 1. Gold It has the same composition no matter where it comes from. Gold is made up of gold atoms. There are no other elements or compounds added to gold. 2. Diamonds They are formed deep within Earth in only a very few areas. All the particles in a diamond are the same. 3. Water Considered a pure substance if the water contains only hydrogen and oxygen. Pure water is difficult to find in nature. Even the clearest spring water contains dissolved minerals. In nature, pure substances tend to mix with other substances 4. Baking soda Although there are a multitude of uses for baking soda, in its simplest form, it is not contaminated with any other chemical compounds. 5. Table salt One of the most common household chemicals. Table salt is 97% to 99% sodium chloride. Pure sodium chloride is an ionic crystal solid.
Tuesday, May 26, 2020
College Essay Examples - How to Choose the Best OnesMany students find it hard to choose which essay examples to use when they are writing college essays. If you're just starting college, you might not even be aware of this important distinction. Here's a guide to help you out.The first place to start is with the college essay examples that you found online. As the internet is a primary source for information on how to write college essays, try to look at the websites that are particularly helpful. A good place to begin is in terms of types of essay topics, where you will be able to find a host of choices to choose from.The biggest part of choosing college essay examples comes down to deciding on what kind of information you want to include. Make sure you decide on this before actually getting started with your research. If you already know what kind of topics you would like to cover, you can start making a list of your information that you'd like to include. Don't forget to keep in mind the section that you'll be using the essay examples for, since they often don't quite fit in all the sections of a standard essay.Another important thing to consider when you are selecting college essay examples is whether or not you're looking for examples that you can adapt and make into your own essay. What you write is up to you, but keep in mind that many students who are writing for the first time often get confused by this question. So be careful to choose examples that are best suited to your own topic. Often, students tend to use the examples that are created by the writers that they are tutoring in order to make their essays sound more professional.There are lots of different article writing websites out there. Take some time to visit them to see what types of articles they have to offer. If they have a large variety, there's a good chance that they are a good place to start if you'looking for college essay examples. In fact, most articles will actually include some g ood, albeit basic, examples, especially if they are posted on an article submission website.Now, you don't necessarily have to use the perfect example. Just make sure that it's unique and that it fits the description of the subject that you've chosen for your essay. For example, if you're writing an essay about sports, there aren't that many ways to illustrate your points and make it fit. So, while you might end up with examples like a football player, you might also find examples that are created by athletes from the different teams.After you've done your research and decided which college essay examples to use, make sure that you follow the directions carefully. While this is not the easiest thing to do, it will make sure that you get the right essay for the task. And, best of all, you'll be prepared to have a great time in college!
Tuesday, May 19, 2020
To feel lost is often a confusing and frustrating experience. To feel lonely is worse. Picture going through your entire childhood feeling lonely and lost. How well do you know yourself? When you look internally, are you aware of the things about yourself that are supposed to be readily known, such as your race, gender, ethnic identity? Imagine you donÃ¢â¬â¢t know who you are supposed to be. No matter where you turn, you feel as though you donÃ¢â¬â¢t meet the criteria for fitting in and fitting in is the one thing that you wish to be able to do. In Rebecca WalkerÃ¢â¬â¢s autobiography, Black White and Jewish, she tells the story of her childhood and how the events that took place when she was growing up and how they ultimately molded her into the person she is today. It is arguably more difficult to grow up as a mixed race child, than a single race child. It is even harder if your parents, whom were once united, separate and reclaim their own ethnic identities without one anothe r. Throughout the book Walker provides the reader with many examples of her inner and outer struggle with her mixed race background, as well as the identity crisis that she grows up experiencing. From the beginning, WalkerÃ¢â¬â¢s youth was not like the rest of her friends. She grew up with a white, Jewish father and a black mother in a time when it was not nearly as acceptable to have a bi-racial family as it is now. She refers to herself as Ã¢â¬Å" a mulatta baby swaddled and held in loving arms, two brown, two white, in theShow MoreRelatedBlack, White, And Jewish2360 Words Ã |Ã 10 PagesRebecca Walker throughout the book Ã¢â¬Å"Black, White, and JewishÃ¢â¬ portrays multiple identities that help her to understand herself and let others understand her as well. Rebecca Walker defines herself as a Movement Child, someone who is a child born during and as an outcome of the Civil Rights movement. Walker states, I am not a ***, the product of a rape, the child of some white devil . I am a Movement Child, (24). Though she labels herself with this nickname, it captures more than just the conditionsRead MoreAsian Philosophy and Literature Essay examples1266 Words Ã |Ã 6 PagesAsian family, father, mother, and two born-here girlsÃ¢â¬ ) (Jen, 1996, p.2) relocated to Scarshill, a rich, mostly Jewish New York suburb. Jen describes the Asian in this case as Ã¢â¬Å"the firsthand JewsÃ¢â¬ (1996, p.2); they are the immortal outsiders, doubtful because they are different. Mona explains that as an American, she can choose to do whatever she wants to do, and she chooses to become Jewish (Jen, 1996). In doing so, she defies the Asian culture in which the females always obeys their parents implicitlyRead MoreAlice Walker - the Temple of My Familiar2506 Words Ã |Ã 11 Pagesnovelist Alice Walker is best know for her stories about the life of African American women, their struggle with society for survival, racial, sexual and economical equality and spiritual who leness. She writes through her personal experiences. Most critics consider her works as feminist, but Walker describes herself as a Ã¢â¬Å¾womanistÃ¢â¬Å", showing appreciatiation of women and their abilities no matter what the colour of their skin is. She was born in Eatonton, Georgia, a small town where most blacks worked asRead MoreAlice Malsenior6001 Words Ã |Ã 25 PagesAlice Walker: Peeling an Essence As an African- American novelist, shortÃ¢â¬âstory writer, essayist, poet, critic, and editor, Alice WalkerÃ¢â¬â¢s plethora of literary works examines many aspects of African American life as well as historical issues that are further developed by WalkerÃ¢â¬â¢s unique point of view. Writers like Alice Walker make it possible to bring words and emotions to voices and events that are often silenced. Far from the traditional image of the artist, she has sought what amounts to aRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words Ã |Ã 656 PagesMeyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman:Read MoreAdvancing Effective Communicationcommunication, Cultural Competence, and Patient- and Family-Centered Care Quality Safety Equity53293 Words Ã |Ã 214 PagesGalvez, Kathryn Garrett, Joel Ginsberg, George Handzo, Eileen Hanrahan, Romana Hasnain-Wynia, Amy Hasselkus, Richard Hurtig, Morgan Jones, Stephan Kamholz, Robert Katzfey, Joanna Kaufman, Kristi Kirschner, April Kopp, Debra Kreisberg, Karen Lee, Rebecca Mansbach, Deborah May, Julie McKinney, Mary Carol Mooney, Donise Mosebach, Sunita Mutha, Terri Parnell, Lance Patak, Harvey Pressman, Howard Rosenblum, Karin Ruschke, Laura Smith, Leslie Smith, Marjorie Stanzler, Joseph Swedish, Tristam Westphal,
Saturday, May 16, 2020
Halliburton Company Ã¢â¬Å"Financial analysis consists of the quantitative and qualitative aspects of measuring the relative financial position among firms and industriesÃ¢â¬ (Gibson, 2014, p.216). The analysis provided throughout this work will consist of a vertical and horizontal analysis of both the income statement and balance sheet for Halliburton Company. Based on the findings and assumptions made from the results of the data and investigation through the managers notes and other resource to conclude the reasons behind the results eight different ratios will be calculated and discussed as they relate to financial well being of Halliburton Company or financial flaws of the company as represented in the calculations and research. Once the vertical, horizontal, and eight financial ratios have been calculated, researched and discussed the calculation of HalliburtonÃ¢â¬â¢s creditworthiness will be measured by AltmanÃ¢â¬â¢s Z-score. Horizontal Analysis Income Statement and Balance Sheet Halliburton CompanyÃ¢â¬â¢s total revenues increased by just over 18% from 2011 to 2013 but the cost of revenue increased by over 25% in the same three-year period. These increase in both categories have resulted in a 11% decrease in gross profit. Operating income is a concern for Halliburton Company over the three-year period decreasing by over 34% in the time frame. Ã¢â¬Å"Operating income in 2013 was negatively impacted by $1.0 billion per-tax Macondo-related loss contingency, as compared to a $300 million, pre-tax,Show MoreRelatedFinancial Analysis of Halliburton Essay1517 Words Ã |Ã 7 Pages In 2010, Halliburton produced revenue of $17,973 billion and operating income of $3,009 billion, reflecting an operating margin of approximately 17%. Revenue increased by $3,298 billion, or 22% from 2009, while operating income increased $1,015 billion, or 51% from 2009. According to HalliburtonÃ¢â¬â¢s 2010 Annual Report, Ã¢â¬Å"th ese increases were due to its customersÃ¢â¬â¢ higher capital spending throughout 2010, led by increased drilling activity and pricing improvements in North AmericaÃ¢â¬ (Hal 2010 annual report)Read MoreExecutive Summary : Halliburton Company1662 Words Ã |Ã 7 PagesExecutive Summary Halliburton Company provides a range of services and products for the exploration, development and production of oil and natural gas to oil and gas companies worldwide. As there have been many changes in the various financial statements for Halliburton there was a need for a balanced score card. The Balance score card will help Halliburton improve its performance and ensure that it is performing as per its vision and mission. The approach used in the balanced score to track theRead MoreCompany Case Study : Halliburton Company1031 Words Ã |Ã 5 PagesHALLIBURTON COMPANY Company summary: Halliburton Company is a company that operates in natural gas and oil industry and they provide the following services: i. Locating hydrocarbon ii. Managing geological data iii. Formation and drilling evaluation iv. Construction and completion of wells v. Optimizing production on the oil fields. The company is located in the State of Delaware and it was established in the year 1919 and then incorporated under the law in 1924. It is a global company as it servesRead MoreComparative Analysis of 2 Newspaper Articles About Lance Armstrong Stepping Down as Ceo of Livestrong2680 Words Ã |Ã 11 PagesA comparative analysis of 2 newspaper articles from different publications, both reporting the same issue. Abstract This paper compares 2 newspaper articles from different publications, both centered on the same issue. After a brief background of the publications and the journalists, this paper will provide an initial analysis of the coverage. The articles will then be further analyzed based on the following criteria: * Intended audience * Objectivity * Accuracy amp; documentation Read MoreThe Social Responsibility Of Business2053 Words Ã |Ã 9 Pagesto what extent has the use of the greater focus of a business social responsibility affected its competitive advantage in its marketplace. CSR is described as; Ã¢â¬Å"the principle that companies can and should make a positive contribution to society, of managing the social, environmental and economic impacts of the companyÃ¢â¬ (corporate watch). Therefore, CSR indicates the activities the business should partake in that is not indicated or stated in the law. Adopting a degree of social responsibility hasRead MoreNegligence Of Social Contract And Its Breaching2467 Words Ã |Ã 10 Pagesis British multinational oil and the gas company. In going to the origin date in 1909 Anglo-person Oil Company was found and considered to be the subsidiary of Burma Oil Company so as to exploit the oil that is discoveries in Iran. It was named as Anglo Ã¢â¬âIranian Oil Company in 1935 and later in year 1954 it was named as British petroleum. The Bp began to expand its business beyond Middle East to Alaska in 1959 and in year 1965 it become the first oil company to strike oil in North Sea. In year 1978Read MoreOil And The Deep Water Horizon Drilling Platform5125 Words Ã |Ã 21 Pagesminimize or eliminate costs and losses. The paper is organized by first defining relevant terms to this case, followed up by a summary of the tragedy and its conclusion. Our paper then moves to the overall quantitative and qualitative losses that both companies and other affect parties experienced. Lastly, we will describe the legal or regulatory actions as well as other actions made by Transocean and BP and other organizations due to the disaster along with their costs. Part II: Terminology A. Cost AccountingRead MoreCase Study: BP and the Gulf of Mexico Oil Spill3602 Words Ã |Ã 15 Pagesrig Ã¢â¬â Transocean and Halliburton. Was this disaster strictly a BP failure or an industry accident? To understand responsibilities in this incident, we can study the actions of the players of the offshore drilling sub-industry into three Ã¢â¬â government policies by the regulatory bodies such as the MMS (Mineral Management Service) and other government agencies, industry practices as a whole and actions by specific companies, in this case, BP, Transocean and Halliburton. The regulatory body MMSRead MoreRed Flags For Risk Management From The Corporate Governance Of Bear Stearns And Lehman Brothers1606 Words Ã |Ã 7 Pagesthat management job security and salaries rely on the company performance, which gives management level incentive to commit fraudulent financial reporting activities. 2) Older Directors When we see the component of Bear Stearns Board of Directors, with thirteen member, eleven member are older than 60-years old. Same situation happened in the Lehman Brothers, among eleven Board of Directors, only one is younger than 60-years old. If a companyÃ¢â¬â¢ board of directors has too many directors older than 60-yearsRead MoreThe Between India And India Essay1375 Words Ã |Ã 6 Pagesbut legal manner. In 1956, the nine year old Indian government passed the Companies Act of 1956, requiring, Ã¢â¬Å"affiliates of foreign companies to register as separate companies under Indian Law and imposes limits on foreign investment and participation in all Indian companiesÃ¢â¬ (Peterson 2). Union Carbide, an American multi-national chemical conglomerate, wholly owned its Indian subsidiary and after the passage of the Companies Act. Union Carbide was required to reduce its ownership of UCIL from 100%
Wednesday, May 6, 2020
Why is illicit drug abuse most often associated with poor oral health? Trevor Zlatnik University of Saskatchewan Abstract This paper reviews eight published articles that all look at oral health and some form of drug use. The articles vary in how they describe drug use. The articles may refer to drug use as drug abuse, substance use, drug addiction, or drug-dependency. The articles look at various drugs including methamphetamine, cocaine, morphine, heroin, ecstasy, and cannabis. The frequency and amount of drugs used also varies in the articles. Poor oral health among many drug users is found to be multifactorial. Direct drug use and many indirect factors including lifestyle, diet, and behavior are found to correlate withÃ¢â¬ ¦show more contentÃ¢â¬ ¦In many of the studies that are looked at the definition of drug use varies in some ways including the type of drug and frequency. There is a large collection of drugs that can be abused but some common classes include opiates, amphetamines, hallucinogens, stimulants, and cannabis. Throughout the literature there is not just one answer to why many drug abu sers have poor oral health. There is a combination of many factors including side effects from the drug itself, the behavior of the drug abuser, their lifestyle, and their access to oral health care. Throughout the literature many drugs are found to have a direct negative effects on oral health. Shekarchizadeh, Khami, Mohebbi, Ekhtiari, and Virtanen (2013) reviewed oral health complications associated with various drugs. The opiate class of drugs including morphine and heroin were found to cause salivary hypofunction leading to xerostomia, burning mouth, taste impairment, mucosal infections, and periodontal disease (Shekarchizadeh et al., 2013). Cannabis was found to increase the risk of oral cancer, dry mouth, and periodontitis (Shekarchizadeh et al., 2013). Stimulants such as amphetamine, methamphetamine, and cocaine were found to cause dental attrition from bruxism, and cocaine was found to reduce saliva pH increasing dental erosion, and methamphetamine was also shown to ca use xerostomia (Shekarchizadeh et al., 2013). Hallucinogens including ecstasy and lysergic acid diethylamide also caused oral
Pre-conflict politicoÃ¢â¬âmilitary circumstances Caesar s civil conflict effected from the extended political rebellion of the Roman administrationÃ¢â¬â¢s organizations, starts with the profession of Ã¢â¬Å"Tiberius GracchusÃ¢â¬ , progressing with the Ã¢â¬Å"MarianÃ¢â¬ improvements of the sections, the wounded autocracy of LUCIUS Cornelius Sulla, along with finished by the initial Triumvirate in excess of Rome. The initial Triumvirate (consequently denominated through Cicero), including Julius Caesar, Crassus, as well as Pompey, raised to authority with Caesar s vote as consul, in fifty nine BC. The initial Triumvirate was illegal, a political grouping the material of which was Pompey s armed might, Caesar s supporting pressure, and Crassus cash. The grouping was further merged by Pompey s wedding to Julia, offspring of Caesar, in fifty nine BC. At the finish of Caesar s initial consulship, the council (quite than granting him a regional governorship) tasked him through watching in excess of the Roman jungles. This profession specially-formed by his Senate opponent, was meant to engage him devoid of giving him direct of armies, and also garnering him riches and reputation. Caesar, through the assist of Pompey as well as Crassus, avoided the Senate s decrees through legislation passed during the well-liked assemblies. Through these acts, and also Caesar was encouraged to Roman ruler of Illyricum as well as Cisalpine Gaul. Mainly Transalpine Gaul was added afterwards. The differentShow MoreRelatedKashmir Issue2031 Words Ã |Ã 9 Pagesall these hazards, the freedom fighters are exuberant. They have not only caused the military and political debacle to India but they have also done irreparable damage to IndianÃ¢â¬â¢s much touted and trumpeted secularism. Would it be too much to assume that Kashmir might well be the graveyard of Indian secularism. Unless sanity prevails to make the B..P leadership realize the sheer folly o f their politico military aggression against the Kashmiris. In the name of freedom and self determination, theRead MoreThe World s Largest Democracy3377 Words Ã |Ã 14 Pagesis gradually shifting from the United States towards China. Today, China s continuous rise in economic and military power forms the most serious challenge to the United States (Sutter, 2005). Due to the unique characteristic such as being a continental-sized power, having a strategically beneficial location, possessing enormous improve in economy, and speedily acquiring formidable military capabilities; China consequentially become rival to the United States, regardless of its character, aims andRead MoreSSD2 Module 4 Notes Essay28478 Words Ã |Ã 114 Pagesmodification. Things that we would call beliefs are often thought of by other cultures as just the way things are - matters of fact, not opinion. Religious belief systems in particular and other aspects of locals world view can be driving motivators for conflict; economics is not the only reason people fight. Power Systems In most cultures, any visible formal power structure will lie over a more fundamental, less formal, structure of influence. This underlying power system will often be based on patron-clientRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words Ã |Ã 656 Pageslate 1860s to the 1890s, as well as the social tensions and political rivalries that generated and were in turn fed by imperialist expansionism, one cannot begin to comprehend the causes and consequences of the Great War that began in 1914. That conflict determined the contours of the twentieth century in myriad ways. On the one hand, the war set in motion transformative processes that were clearly major departures from those that defined the nineteenth-century world order. On the other, it perverselyRead MoreCritics of Novel 1984 by George Orwell14914 Words Ã |Ã 60 PagesRecords Department in the Ministry of Truth, rewriting and distorting history. To escape Big Brothers tyranny, at least inside his own mind, Winston begins a diary Ã¢â¬â an act punishable by death. Winston is determined to remain human under inhuman circumstances. Yet telescreens are placed everywhere Ã¢â¬â in his home, in his cubicle at work, in the cafeteria where he eats, even in the bathroom stalls. His every move is watched. No place is safe. One day, while at the mandatory Two Minutes Hate, Winston catchesRead MoreNationalism and Transnationalism in the Context of the European Union28567 Words Ã |Ã 115 Pages Constitution for the European Union? 67 Conclusions 72 Bibliography 76 APPENDIX 82 Introduction The twentieth century bears tragic scars left by the First and Second World Wars. Fifty million soldiers and civilians lost their lives in conflicts that left Europe in ruins. In 1945 Europe faced the task to rebuild the European countries destroyed in war conflagration as well as reconstruct the peaceful relationships between the European states. People in different parts of EuropeRead MoreStrategic Marketing Management337596 Words Ã |Ã 1351 Pagescompete Identifying competitorsÃ¢â¬â¢ objectives Identifying competitorsÃ¢â¬â¢ likely response profiles Competitor analysis and the development of strategy The competitive intelligence system The development of a competitive stance: the potential for ethical conflict Summary CONTENTS vii Stage Two: Where do we want to be? Strategic direction and strategic formulation 7 Missions and objectives 7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 Learning objectives Introduction The purpose of planning Establishing the corporateRead MoreMarketing Management130471 Words Ã |Ã 522 Pagesdiscussed above it would be wise for marketers to pay close attention to the environment outside the organization. 3.1. EVOLUTION OF MARKETING MANAGEMENT: The evolution of marketing is composed of a series of responses to major external challenges. Pre industrial marketing, based around craft production and personal relationships with local customers, was challenged by the urbanization and mechanization of the industrial revolution. The industrial era created expanding markets which required an emphasisRead MoreLogical Reasoning189930 Words Ã |Ã 760 Pagesit wouldnt be logical to believe it. Why not? Here are three reasons: (1) Bombers cant fly to the moon, (2) no one is going to bust the national budget to send one there by rocket ship, and (3) there arent any alien-piloted UFOs that snatch military antiques. The principle behind this logical reasoning is: Use your background knowledge and common sense in drawing conclusions. The second choice is correct. From what else the friend says, you should be able to tell he was being sarcastic
Question: Requires you to produce an individual report, critically evaluating selected research methods and/or techniques. The proposed work is as follows: You will be allocated a set of research methods and/or techniques for this assignment by the course leader via a Breo announcement. Critically evaluate your allocated set of methods and/or techniques, using academic theory to justify your views. You should address the following issues in your report: Strengths and weaknesses of the methods and/or techniques The suitability of the method / technique in different research contents Generalisability of results obtained using each method / technique Issues of using each method / technique, for example, ethical considerations, access to data, sample selection, bias, etc. Answer: 1. Introduction Literature review majorly provides credible information along with real facts regarding a particular topic. It also provides theoretical information relating to the particular research article (Booth, Papaioannou Sutton, 2012). On the other hand, an interview is a method through which primary information are obtained that are highly relevant to the current day context. Elaborately, an interview is a discussion between interviewer and interview, where an interviewer asks various types of questions to an interviewee to gain information (Bradburn, Sudman Wansink, 2004). In this regard, it can be evaluated that both literature review and interview are important to collect information. Both these form of research methodology has certain advantages as well as disadvantages. Moreover, there are also certain implications of the literature review as well as interview method in a research. Literature review indicates the attainment of essential and credible information from the secondary sou rce, while interview method exclusively involves the use of a primary source to collect data or information. Therefore, both these methods are useful for a research to collect the actual, relevant, credible, recent, and valid information that leads to the success of the research process (Creswell, 2013; Hart, 2001). Contextually, this paper intends to explain about the strengths and weaknesses of literature review and interview method. Moreover, it also attempts to understand the suitability of literature review and interview along with the generalisability of the results obtained from these. It also intends to explain about the issues of using literature review and interview along with certain recommended strategies to reduce these. 2. Strengths and Weaknesses of Literature Review and Interview in Research To assess the appropriateness of literature review and interview in research, the strengths and weaknesses of these two methods are of significant importance, illustrated in the underneath subheadings. Both these methods are effectual for research to obtain detailed as well as in-depth information, but both of these have certain weaknesses that may hamper the research. 2.1. Strengths and Weaknesses of Literature Review in Research The major potency of literature in research is that it directly connects with the research questions, which helps in collecting actual information about the particular research topic (Liberty University, 2015). Moreover, it also reflects the skills of the researcher to gather the required information regarding the particular subject matter. Besides, one of the prime strengths of a literature review is that it provides the scope to use credible sources such as journals, government documents and books for obtaining information related to the specific topic (SAGE, 2015). Moreover, with the help of literature review, it is also possible to analyze the existing researches properly, which eventually leads to appropriate discussion and attainment of successful research outcome. The literature review also helps in assessing the real facts as well as finding from the existing studies, which significantly supports to the successful development of conceptions relating to the subject matter. The literature review is useful for gathering essential and appropriate information about the research problem and helps in enhancing the quality of the research (Nova Southeastern University, 2015). Conducting literature review also helps in identifying the research gap that provides significant scope to the researchers to contribute to the research field. The literature review also helps in improving the quality of the conducted research by providing appropriate direction and approach to the research (Levy Ellis, 2006). Despite the above strengths of literature review, there are also certain weaknesses that affect the research process. One of the major weaknesses of a literature review is that it is not necessary that credible secondary sources will be available relating to every topic for research. At some aspect, there is limited secondary information, which leads to difficulties in conducting the research process through literature review. Moreover, at instances, secondary information relating to present day context is very hard to obtain, which has also been its main weakness (Paul, 2012). 2.2. Strengths and Weaknesses of Interview in Research There are definite strengths and weaknesses of interview method of data collection in research. One of chief potency of an interview is that it helps in gathering information relating to the current day context, highly based on the experiences and opinion of the interviewee. Moreover, with the help of interview method, the interviewer gets the opportunity to interact with interviewee or respondent personally. Therefore, interviewee or respondent feel more relax and comfort during the time of the interview, and it can be helpful for interviewer to collects the relevant as well as recent information about the particular research topic (Driscoll, 2011). Also, an interview is also considered as the most flexible method for data collection, as it can be conducted at any time and at any place, but needs to be carried out based on the interest of interviewee for deriving valuable outcome. Considering data collected from interview process also helps in improving the quality of research by us ing the knowledge as well as the expertise of the individual interviewee. Furthermore, another strength is that data or information collected through an interview can be kept confidential, considering the interest of the interviewee (Harwell, 2015). Also, the qualitative interview also helps in exploring the research topic in more detail and in-depth information that can be helpful for making the research successful. The interview helps in providing information based on the research question and helps in enhancing the accuracy of collected data, considered as its significant strength (Patton, 2014). There are certain weaknesses in data collected from the interview process that can hamper the work of research project. One of the major weaknesses of interview is that conducting the same for gathering information is very costly. Due to high cost, a considerable number of researchers are unable to conduct an interview for gathering appropriate information about the particular research topic. Moreover, a researcher needs to take due permission from higher authority for the interview. It can also be evaluated that without the interest of respondents, it is not possible to conduct the interview properly and collect the information, which has been its major weakness. Moreover, at instances, researchers face problem in terms of analysing the data collected from interview, as the collected data are of a significant amount and might vary considerably (Zhang Wildemuth, 2006). Interview method is time-consuming; therefore, researchers can face issues while conducting the research within a s hort period. The sample size in an interview is limited, which is also its weakness that may hamper the reliability of the research outcome (Seidman, 2013). 3. Suitability of Literature Review and Interviews 3.1. Literature Review Conducting a literature review involves presenting the collected data from the secondary source through which it is possible to gain the knowledge as well as understandings that enhance the quality of the research. Moreover, literature review is also useful to develop the research question along with the identification of the quality based research evidence related to research question. A literature review is suitable for gathering data after developing the research question that significantly improves the quality of the study (Kiteley Stogdon, 2013). It is also appropriate in identifying the research gap. In this regard, it is suitable for a research to gather the relevant and in-depth information that make the research successful. Appropriateness of literature review is also apparent from its vital role regarding conducting the future research. Moreover, with the help of literature review, it is also possible to assess the effective way for attaining the research objectives. The r esearch objectives majorly are developed based on the research topic as well as the research question. Therefore, it can also be mentioned that by analyzing the research questions, the information related to the research objectives can be obtained and the identified research gap can also be mitigated (Jesson, Matheson Lacey, 2012). To understand the suitability of interview process, its implication in the given research example is illustrated. Based on the provided case Equal opportunities in the publishing industry, it can be evaluated that Mary was a postgraduate student, who was taking the initiative to do the research project regarding the topic of equal opportunities in publishing industry. Mary had job experience in the field of publishing industry for near about ten years. Moreover, Mary also had interest on equal opportunities; therefore, she has selected such topic to do the research project. During the time of working in publishing industry, the interest related to the equal opportunities has increased in the mind of Mary. To obtain the information regarding the selected topic Mary had read secondary literature about the gender in work. In this regard, it can be evaluated that by reading secondary literature, it is possible to acquire the information and knowledge about the prospects provided by manag ement to male as well as female. Literature study will support in understanding that there are certain organizations, where both male and female are not getting equal opportunities and it creates conflicts among management. Therefore, to reduce conflict among management, it is essential to provide the equal opportunities within the organization, which is a major concern in the current trend. Moreover, to gain the relevant as well as in-depth information regarding equal opportunities, Mary had focused on literature articles, as it helped her to gain logical as well as actual information about the selected research topic. By analyzing the depth information, Mary was successful to attain the research objectives that led to the attainment of successful research outcome, justifying its suitability of literature review in a research process. 3.2. Interview The interview is a method that leads to the attainment of recent primary data related to exact research topic. Therefore, it can be evaluated that interview is suitable to gain the relevant as well as information about the particular topic. Moreover, the suitability of interview in the research process is also apparent from the fact that it leads to the attainment of information based on the experiences of employees of chosen organization. However, in the case of conducting an interview, it is essential to take the permission of higher authority, as without their permission it cannot be possible to conduct the interview successfully and collect the required information that restricts its suitability in certain instances (Dublin Institute of Technology, 2014). Also, conducting an interview is suitable when there is a requirement to gather more and different type of information based on the opinion of the respondents. In this regard, it can also be mentioned that collecting information and data is also useful for preparing the research project successfully. Moreover, in the case of an interview, the selection of questions is based on the particular research topic. It can also be evaluated that interview is suitable to gather recent and relevant information about the particular subject matter (Dey, 2003). Based on the provided case study, it is notable that Mary, who had decided to conduct a research project on equal opportunities in publishing industry, also focused on the qualitative interview to gather the relevant information regarding the particular topic. To conduct the interview, Mary had designed 15 questions for ascertaining whether the employees of publishing industry obtain equal opportunities or not. Moreover, Mary had also decided to conduct interview with ten men and ten women to collect the information about their experiences in this particular industry along with the opportunities provided to them. To gather information through interview Mary had selected respondents, who are unknown to her. Mary also asked her friend to suggest the name of the interviewees, who are interested to attend the interview and share their work experiences. However, she faced certain problem in terms of conducting the interview because interviewees had no interest to attend the interview as t hey had other important meetings. Therefore, Mary was also faced problem to collect recent information that can be useful to make the research effective. In this regard, it can be evaluated that the interview method was suitable for Mary to gather relevant information about equal opportunities in the publishing industry. Moreover, its suitability is also apparent as it helps in collecting recent information based on the experiences of interviewee or worker. 4. Generalisability of Results Obtained Using Literature Review and Interview The results attained from an interview can be generalised based on the similarity and accuracy of information provided by an interviewee. Likewise, the results and findings from literature review can also be generalized based on the accuracy of information and similarity of conception from different sources such as journals and books among others. Moreover, if the data provided by varied interviewee is similar and information gained from different literature sources is also relatively same, then it can be evaluated that result obtained using literature review and interview is valid as well as reliable and can be generalised (Seidman, 2015; Ridley, 2012). 5. Issues of using Literature Review and Interview There are certain issues relating to literature review and interview, which at instances hamper the work of the research such as ethical consideration, access to data, sample selection and biasess among others. The ethical violation in research is one of the major issues, which majorly create the problem regarding conducting the interview and gaining proper information because in case of interview certain ethical considerations need to be taken into consideration. Moreover, in case of interview, the sample size is limited; therefore, leads to fall in the reliability of the research outcome. Also, another issue, i.e. biasess may occur during the time of interview. For example, if any respondent presenting in the interview known by interviewer than it can create bias problem in terms of interview question, which can affect the research process. Therefore, it can also be mentioned that issues related to biasness can also hamper the quality of research work (Seidman, 2015; Ridley, 2012). 6. Conclusion and Recommendation Based on the above discussion, it can be evaluated that literature review and interview both are successful methods or techniques in research, as these two methods helps in gathering in-depth information based on the needs of a particular research topic. These two methods also have specific implications of research through which the effectiveness of research or study can understand. From the above discussion, it is notable that literature review involves data collection from the secondary source while collecting primary data through interview process. In this regard, as a part of the secondary source, it provides the facility to use authentic journals and books to assess the study appropriately. On the other hand, the interview helps in collecting valid and recent data or information as per the opinion and experiences of the respondents or the interviewee. Moreover, there are various types of interview method, which includes structured and unstructured among others, which are also be neficial in research for gathering relevant information about the exact research topic. However, one of the major weaknesses of a literature review is the lack of present day data at several instances that affects the research process. However, it provides opportunity to use credible sources such as journals and book for obtaining information about the particular topic that leads to successful direction and completion of the project. The major weakness of interview is that it is costly and time-consuming. The result obtained from the literature review and interview is generalizable based on the accuracy of data or information. Moreover, there are also certain issues, which affect the research process mostly, which includes ethical violation, access to data and biasess among others. Based on the overall discussion, it can be concluded literature review and interview both are more useful and important for collecting the actual as well as detail information about the particular topic a long with make the research effective. Based on the above discussion, it can be evaluated that with the help of certain recommendations, the issues related to literature review and interview can be reduced. One of the chief recommended strategies can be that the researcher should focus on ethical consideration to obtain the appropriate and detail information about the particular research topic. Moreover, a researcher should focus on further authentic sources to gain reliable information about the particular research topic and enhance the quality of the research (Seidman, 2015). References Booth, A, Papaioannou, D Sutton, A (2012) Systematic approaches to a successful literature review. USA: SAGE. Bradburn, N, M, Sudman, S Wansink, B (2004) Asking questions: the definitive guide to questionnaire design -- for market research, political polls, and social and health questionnaires. USA: John Wiley Sons. Creswell, J W (2013) Research design: qualitative, quantitative, and mixed methods approaches. US: SAGE. Dublin Institute of Technology (2014) Interviewing in qualitative research Available at https://www.comp.dit.ie/dgordon/Podcasts/Interviews/chap15.pdf (Accessed 26th December 2015). Dey, I (2003) Qualitative data analysis: a user friendly guide for social scientists. US: Routledge. Driscoll, D, I (2011) Introduction to Primary Research: Observations, Surveys, and Interviews Primary Research: Definitions and Overview 2 p. 1-23. Harwell, M, R (2015) Research design in qualitative/quantitative/ mixed methods University of Minnesota p 1-36. Hart, C (2001) Doing a Literature Search: A Comprehensive Guide for the Social Sciences. US: SAGE. Jesson, J, Matheson, L Lacey, F, M (2012) Doing your literature review: traditional and systematic techniques. US: SAGE. Kiteley, R Stogdon, C (2013) Literature Reviews in Social Work. US: SAGE. Liberty University (2015) Literature reviews: a guide Available at https://www.liberty.edu/media/2030/Literature_Review_Handout_Final.pdf (Accessed 26th December 2015). Levy, Y Ellis, T J (2006) A systems approach to conduct an effective literature review in support of information systems research Nova Southeastern University p. 1-32. Nova Southeastern University (2015) The literature review Available at https://scis.nova.edu/~ellist/LitReviewPresent.pdf (Accessed 26th December 2015). Paul, O (2012) Succeeding with your literature review: a handbook for students: a handbook for students. UK: McGraw-Hill Education. Patton, M, Q (2014) Qualitative research evaluation methods: integrating theory and practice: integrating theory and practice. US: SAGE Publications. Ridley, D (2012) The Literature review: a step-by-step guide for students.US: SAGE. SAGE (2015) Doing a literature review Available at https://www.sagepub.com/sites/default/files/upm-binaries/18330_5097_Easterby_Smith_Ch03.pdf (Accessed 26th December 2015). Seidman, I (2015) Interviewing as qualitative research: a guide for researchers in education and the social sciences, 4th ed. New York: Teachers College Press. Seidman, I (2013) Interviewing as qualitative research: a guide for researchers in education and the social sciences. New York: Teachers College Press. Zhang, Y Wildemuth, B, M (2006) Unstructured interviews School of Information p. 1-10.