Saturday, August 31, 2019

Global Economics Stakeholders Essay

Any business organization has to be competitive in the business sector so as to keep in line with other competitors, or else getting competitive advantage over the other competitors might not be easy. The business organization has to therefore satisfy all its stakeholders and be in a better business position. The organization has got to ensure that the human resources are completely satisfied. A human resource which is satisfied will ensure that all the strategies of the organization are undertaken so as to achieve the general objectives. With a dedicated human resource, the organization would be able to develop a culture that is completely accepted to all the stakeholders and thus increase output. In many occasion, the way the organization treats its human resource, it will be reflected on how these employees will treat the customers. The customers who are satisfied with organizational activities will tend to have confident in the goods and the services that will be offered and thus be loyal to the organization. Therefore, looking at these cases, it is completely the best ways in which the organization can ensure that it reduces unnecessary costs. With dedicated employees, the rate of turnover will be very low and thus reducing the cost of hiring and the procedures associated with it. Furthermore, with loyal and satisfied customers, the organization will be assured of the continuous available markets. With reduced costs, the organization would be able to have increased profits and thus become the largest motor industry by gaining much larger markets. It is therefore important to seek opportunities in the organization to reduce production costs without having to negatively affect the quality of the product (Galitsky & Worrell 2003). Reference: Galitsky c & Worrell E (2003): Energy Improvement and Cost Saving Opportunities For the Vehicle Assembly Industry, retrieved on 29th Jan 2008 from http://www. energystar. gov/ia/business/industry/LBNL-50939. pdf.

Friday, August 30, 2019

Data Commentary on Obesity Essay

Introduction After reading and evaluating six articles written by experts on obesity, the data seems to imply that better educating people about how their behavioral lifestyle choices effect their future and current health is the best solution. The six journal articles evaluated and analyzed include: David Freedman’s article, â€Å"How to Fix the Obesity Epidemic,† published in Scientific American in 2011. Green Gregory’s article, â€Å"Physical Activity and Childhood Obesity: Strategies and Solutions for Schools and Parents,† published in Education in 2012. Micheal Wietings article, â€Å"Cause and Effect of Childhood Obestiy: Solutions for a National Epidemic,† published in The Journal of the American Osteopathic Association in 2008. George Blackburn’s article, â€Å" Science Based Solutions to Obesity: What are the Roles of Academia, Government, Industry, and Healthcare,† published in 2005 in The American Journal of Clinical Nutrition. As well a s, â€Å"Obesity Solutions: Report of a meeting,† published in Nutrition Reviews in 1997. Kate Dailey’s article â€Å" Can Laws fix the Obesity Crisis,† published in Newsweek in 2010 Evaluation In his article, â€Å"How to Fix the Obesity Crisis† David Freedman explores topics such as how the US has blindly gone down the path of obesity, what researchers are doing currently to fix the problem, and how these solutions will pan out over future generations. Obese people cost the government millions in medical bills each year while the problem has not hindered. One problem with the research is that many findings challenge one another, which leads to contradicting solutions. Freedman focuses on weight loss programs, such as weight watchers, which have proved successful over recent years. As well as how they have been able to attain success. These programs have shed positive light on the issue, unfortunately there is no way to know if they can maintain success over time and larger populations. David Freedman is a senior editor at Forbes ASAP, and has appeared in many respected journals, such as The Harvard Business Review. The information and statistics stated in his paper are backed by research scientists from respected schools, such as John Hopkins University of School and Medicine, as well as the Kennedy Krieger Institute. Freedman also cites journals such as the Journal of Occupational and Environmental Medicine. He begins his arguments by stating facts or statistics from these credible sources, then explains how and why they are relevant, creating a non-biased argument on the issue. The article was written in 2011 and cites statistics as recent as 2010 making all information relevant to the issue as it stands presently. Some experts believe that it is partly the government’s responsibility to fix the problems associated with obesity. Kate Dailey explores this issue in her article, â€Å"Can Laws Fix the Obesity Crisis?† Movements in larger cities such as San Francisco put bans on restaurants, such as McDonalds for advertising high caloric food without also advertising the nutritional facts. These efforts are often shot down early by government officials because of the financial impact they have on corporations. Even when government funds obesity fixes their efforts are too often based on a â€Å"best guess† basis because results of an action are difficult to quantify. Kate Dailey utilizes actual actions governments have taken against obesity in American cities and explains the results that stem from these actions. Newspapers such as the LA Times and San Fransisco Chronicle are primary accounts finding first-hand how these experiments have faired upon implementation. Kate is a senior articles editor at Newsweek, and she reviews hundreds of articles on a broad variety of issues each week. In her article she states both positive and negative impacts of the government taking a stand on obesity, allowing readers to make their own conclusions on the issue. Adult obesity is often preceded by childhood obesity, Gregory Green explores this issue in his article â€Å"Physical Activity and Childhood Obesity : Strategies and Solutions for Schools and Parents.† The youth of today spend more time on passive sedentary activities than they do any others. This  leaves youth not only inactive but also exposed to the ruthless world of advertising by food conglomerates. Obesity does not merely hinder youth physically but mentally as well; once youth see themselves a certain way it is difficult to dissuade their thinking. Parents and schools can play a major role in assisting children by educating them and giving only healthy options when eating. Gregory Green is a Professor at Fort State Valley University where he teaches Health and Physical Education department on top of being the university’s Faculty Athletics Representative . Green consistently cites the Center for Disease Control and Prevention in his article, the leading center for all things disease related, as well as a plethora of articles written by his peers. Green utilizes facts to support claims throughout the paper, which allows him to leave personal opinion and bias out of context. Michael Wieting also explores causes to childhood obesity, and how it links to a lifetime of obesity. Obesity is a caused by â€Å"attacks† on multiple fronts, such as lack of education, genetic factors, and negative advertising by the food industry. Societal factors play large roles against obese children. In urban neighborhoods there is often a lack of open area for activity. Urban areas also lack supermarkets where the healthy food is located. Only in realizing the many causes of obesity is it possible to brainstorm solutions. Advocacy and regulation can play a large role in prevention of the problem while physicians consistently research medical solutions for the obese community. Michael Wieting is a professor of Physical Medicine and Rehabilitation at Lincoln Memorial University where he is also the Dean of Clinical Medicine. Like Green, Wieting cites the Center for Disease Control and Prevention often throughout his paper. Wieting acknowledges different causes and solutions in his paper, and pulls information from many different scholarly papers written by his peers. His paper avoids bias by explaining multiple viewpoints on the issue, which allows the reader to interpret and make conclusions without any sway from the author. The article was written in 2008 and cites sources from the same year, making the statistics relevant  relevant and current information. George Blackburn reminds readers about the science behind the epidemic of obesity in his article, â€Å"Science Based Solutions to Obesity: What are the Roles of Academia, Government, Industry, and Healthcare.† Scientists are constantly researching reasons behind why some people are obese as well as possible scientific solutions that go beyond the everyday â€Å"go to the gym† solution. As obesity kills more and more people each year, medical institutions are making a point to study the biochemistry behind the issue. Blackburn is an expert in the field of healthcare and nutrition, he currently works as the Associate Director of the Division of Nutrition at Harvard University. Blackburn is on the cutting edge of healthcare information concerning nutrition, which is pertinent to the matter of obesity and fixing the effects obesity has had on the country. The article was written in 2005, however, none of the information in the article has been disproved since the time of publication, which means it is all pertinent to the issue. Blackburn also leaves personal opinion out of the discussion by stating proven facts and explaining why the facts are detrimental to our well-being. In 1997 a workshop entitled â€Å"Obesity Solutions† was held at St. Lukes-Roosevelt Hospital in New York City in order to address the problem of obesity spreading across America. Scientists had begun finding reasons for obesity which went beyond merely overeating and lack of exercise. Genes in the body and proteins encoded by those genes were found to be one of the many causes for obesity. While nutritional food intake and exercise could greatly impact obesity those new discoveries can yield freedoms to obese people they had never before experienced. This report was groundbreaking and paved the way for millions of dollars in obesity research over the decade that followed. Twelve medical professionals had input in the â€Å"obesity solutions† workshop, all of which were qualified by respected institutions to be part of the research. Although the research is almost fifteen years old it has been the  starting pad for larger discoveries and remains as relevant as it was when it was first discovered. Science remains immune to personal bias because results are not interpreted, they are stated. The scientists thoughts and opinions on the topic are absent, therefore having no impact on the paper. Synthesis The scientific and nutritional community agree that obesity needs to be put to an end as soon as possible for the benefit of all. Experts do not always agree as to the best possible solutions to the problem. They argue that certain solutions can bring about better results than others. Obesity may be solved through government lobbying and intervention, through medical intervention utilizing pharmaceutical drugs or surgery, or behavior modification of obese through healthy eating and exercise.. The government plays a huge role in American citizens’ lives even if most people do not notice or realize. The government regulates what we see on television, what the food industry can and can not do, as well as the curriculum American children are taught in school every single day. The government should be taking steps to end the biggest killer in America: obesity. Blackburn argues, â€Å"the need to update and refine school curricula as a key objective in the fight against obesity.† (Blackburn) This is pertinent to success in defeating obesity because there is an unacceptable health illiteracy in America currently. Kids are not taught how to eat healthy until they take health class in tenth grade in most school districts today. Not only are they kept in the dark when it comes to nutritional information, they are not given the opportunity to combat obesity through physical activity. Wieting cites the CDC, â€Å"participation in physical education has declined 30% in the past decade.† (Wieting) This is a direct result of government interference in Wietings opinion due to â€Å"state and federal pressure to improve performance on proficiency tests by reducing-or eliminating-time for recess and physical education classes.† (Wieting) This proves that governments are more worried about bringing tax dollars home than maintaining a healthy lifestyle within the community it serves. Some argue that the government is taking measures to â€Å"combat obesity† when  in reality they have no effect on the problem. Communities are different all over the country, and â€Å"it’s difficult to evaluate the success rates or determine whether what works in one place will play well in another.† (Dailey) In other words, this means it is difficult to implement the same plans in places where climate psychographics are drastically different. In order to succeed, experimentation will have to take place around the country and implementation of different solutions must occur in order to find out what the most successful approach is. The scientific community can gives a helping hand not only in research of the obesity cause, but also scientific solutions. Scientists are able to discover which types of nutrients are able to help the body shed fat. In 1997 at the â€Å"obesity meeting† in New York it was discovered that, â€Å"high protein diets provide the best short term results, however long term effects are similar, if not the same than most diets.† (Albu) This is important for those just beginning to diet, proving that encouraging beginnings to weight loss positively correlates to successful behavior modification. Scientists have discovered differences in the genotypes of healthy people compared to those of obese people. Genes code for different types of proteins in the body, which have specific jobs to do in maintaining health. the protein Leptin is meant to control the body’s food intake, to tell the body it is full when it has had enough to eat. The New York meeting discovered that â€Å"circulating leptin is reduced in obese subjects during times of hypocaloric intake.† (Albu) Obese people do not stop eating because their brains fail to receive the message that they are full; instead they continue to eat an unhealthy amount of food. Behavior modification and lifestyle changes continue to be the front runner as a cure to the epidemic. â€Å"Programs based on behavioral principles are more likely to help people take and keep off weight than other approaches.† (Freedman) This is the conclusion of a study that was funded by weight watchers, completed by an unbiased third party. The conclusions find that changes in lifestyle by consistently tracking calorie intake, keeping an exercise journal, and recording weight values weekly. are frontrunners the  cure for obesity. Weight loss does not happen quickly, but rather at a snails pace and long term change is critical. Today children are brought up into obese lifestyles which they have no control over. Often times obese children know nothing about healthy meal choices or the positive impact of exercise. â€Å"Today’s children spend hours participating in sedentary activities, and eat more fast food and vending machine food than older generations have in the past.† (Green) Green argues that the lifestyle that Generation Y is being raised in and the social norms that they have been taught are acceptable encourage obese behavior. Commentary It is clear that obesity is caused by a multitude of problems ranging from medical conditions which people have no control over, to lifestyle choices which obese people are encouraged to act proactively about. Continued scientific research allows the community to better understand what causes obesity in certain cases. Research may also lead to an end all be all solution to obesity that could save the lives of millions. It is also clear that taking an active part in changing lifestyle can dramatically improve the future wellbeing of the country. Actively teaching people about the negative impacts their choices have on their own lives could save many misinformed, uneducated people. The data seems to imply that better educating people about how their behavioral lifestyle choices effect their future and current health is the best solution. An education system that stresses healthy living through better eating habits as well as an emphasis on physical education could help to fix the behavioral problems seen in many obese victims. Work Cited Albu, J., Allison, D., Boozer, C. N., Heymsfield, S., Kissileff, H., Kretser, A., Krumhar, K., Leibel, R., Nonas, C., Pi-Sunyer, X., Vanltallie, T. and Wedral, E. (1997), Obesity Solutions: Report of a Meeting. Nutrition Reviews, 55: 150–156. Web. 2 Mar. 2014 Blackburn, George L., and Allan Walker. â€Å"Science-based Solutions to Obesity: What Are the Roles of Academia, Government, Industry, and Health Care?† The American Journal of Clinical Nutrition 82.1 (2005): 2075-105. Web. 2 Mar. 2014. Dailey, Kate. â€Å"Can Laws Fix The Obesity Crisis?† Newsweek.com 16 Nov. 2010. Academic OneFile. Web. 2 Mar. 2014. Freedman, David H. â€Å"How To Fix The Obesity Crisis.† Scientific American 304.2 (2011): 40-47. Military and Government Collection. Web. 2 Mar. 2014 Green, Gregory, Brenda Hargrove, and Clarence Riley. â€Å"Physical activity and childhood obesity: strategies and solutions for schools and parents.† Education 132.4 (2012): 915+. Academic OneFile. Web. 2 Mar. 2014 Wieting, Micheal J. â€Å"Cause and Effect of Childhood Obesity: Solutions for a National Epidemic.† The Journal of the American Osteopathic Association 108.10 (2008): 545-52. Web. 2 Mar. 2014.

Thursday, August 29, 2019

WTO's restraint- fail to help improve China's human rights status Research Paper

WTO's restraint- fail to help improve China's human rights status through international trade regulation - Research Paper Example Chinese administration pledged to increase transparency, to safeguard the WTO member nation’s intellectual property rights in China and to reorganise their legal setup. Many supporters for China’s WTO membership buttressed that China’s WTO membership would bring freedom and human rights and the rule of law into China but some others vehemently raised serious doubts about China’s WTO membership would bring such outcomes. (Ching 3). Whether China’s accession to WTO has come at a cost to the trustworthiness of WTO itself? Is China is butchering the WTO? Given the China’s poor governance and state capitalism, the effect of China’s failure to adhere with WTO regulations is composited by the WTO’s relative incapability to deal efficiently with a commercialised state focussed economy such as China’s. The WTO regime presumes rule of law and transparency which in China’s case, it is obviously absent. This research essay wil l mainly focus how WTOs restraints have failed to improve China's human rights status through international trade regulation and the various means and ways to make China to respect human rights obligations under International law. China, WTO and Human Rights Obligations Being a communist nation, China is still building a rule-of-law system, and its residents are now having started to repose confidence on its court system and its law enforcement agencies. However, China is still far away from fulfilling the objectives of the International Covenant on Economic, social and Cultural Rights (ICESCR) and the International Covenant on Civil and Political Rights (ICCPR). Nonetheless, much progress has been accomplished in the human rights area in the last three decades in China, and definitely a certain momentum has been kicked off. (Hillebrand 3). Despite of accession to WTO and ratification of ICESCR , some common varieties of abuses are found in China even today like customary hukou resi dential system , labour violations of Chinese migrant construction workers , Women’s rights violations , practices of child labour and discrimination against disabled persons. The UN Committee on CESCR gave a final observation on China in 2005 expressing concerns over human rights infringements in China. It is observed that there exists human rights infringement in the People’s Republic of China (PRC) which remains widespread and systematic. It is alleged that the Chinese government prolongs to restrain dissenting beliefs and upholds political control over the Chinese legal setup. The human rights abuses of the Chinese government officials often go unchecked due to the lack of accountability of the Chinese Communist Party and the Chinese government. (Julie 16). As of date, China has signed about 25 international human rights instruments, which include six core human rights conventions. As of June 2009, China is yet to sign or ratify the International Convention on the Rights of All Migrant Workers and Members of their families. (Arnold 152). ICESCR was ratified by the China in 2001, and thereby China promised to guarantee the right to work and also make sure there exists good working environment. The UN committee of ICESCR in its concluding remarks mentioned that China must make available resources so that there could be independent and regular examination of health and safety conditions and sanctions against employers who do not adhere to safety norms. (Julie 23). The major portion of international law emanates from multilateral or bilateral treaties entered between states enveloping a vast variety of varied fields. There is an absence of centralised court system implementing international law and to the conflicting each treaty can offer for its own enforcement

Wednesday, August 28, 2019

In what ways, if any, can Shelleys Prometheus Unbound be considered a Essay

In what ways, if any, can Shelleys Prometheus Unbound be considered a revolutionary work - Essay Example This is why it speaks to us even today. P. B. Shelley was an English Romantic poet who rebelled against English politics and conservative values. He drew no distinction between politics and poetry and his work reflected the radical ideas and revolutionary optimism of the era. Like many poets of his times, Shelley employed mythological themes and figures from Greek poetry. Poets and scholars have traditionally read the tale of Prometheus as a lesson in revolution, seeing the imprisoned Titan as an emblem of the lone individual in heroic rebellion against mindless tyranny. The title character, Prometheus is perhaps more than other heroes and serves the scholars as a sort of critical mirror. As many critics have noted, through the doubling of the human qualities of Prometheus and Jupiter, Shelley subtly emphasizes the lack of distance between the tyrant and the slave, and also the cynical nature of time through periods of liberty and tyranny. Shelley’s manipulation of genres throughout Prometheus Unbound creates a con trolled sense of expectation and contrast that permits him to progressively expand his drama towards universal harmony. The lyrical harmonization of the universe pervades all levels of drama, uniting the mental drama of Prometheus and with the external drama of a transformed world, signaling the affirmative revolutionary edict of a new age of humanity. In Prometheus Unbound Shelley uses the old myth of the Titan who rebelled against the tyranny of the gods and who was punished by being chained to the rock. Obviously there is no amount of reality or human interest in the fantasy. There are two plays named Prometheus unbound. Both are concerned with the torments of the Greek mythological figure Prometheus and his suffering at the hand of Zeus. Percy Bysshe Shelley’s Prometheus Unbound is a four act play first published in 1820. It is an inspiration from the first ‘Prometheus Bound’ by Aeschylus

Tuesday, August 27, 2019

Who is Jesus Essay Example | Topics and Well Written Essays - 1000 words

Who is Jesus - Essay Example Matthew was the only direct disciple of Jesus. Mark was a disciple of Simon Peter and Luke a disciple of Paul of Tarsus, hence the Synoptic Problem. Some scholars favor Matthew as the source and Mark and Luke’s Gospel derived from Matthew’s and a hypothetical source which they call Q. Document. There is no proof of this, only the historical testimony of who was with Jesus and who wasn’t.Jesus started His ministry by asking John to baptize him, (Mat.3:13-17) but John tried to deter him, Jesus insisted on the grounds of fulfilling righteousness. Once baptized, Jesus went up out of the water and in that moment heaven was opened and the Spirit of God descended upon Him. He then went to the desert for forty days and forty nights to fast and meditate. It was at the end of that fasting that de evil one came to tempt Him. Yet, although hungry in the flesh he was filled with the spirit of God and did not succumb. (Mat.4:2-11) Jesus’ strength and spiritual nurturing came from doing the will of God, from deep within. Foremost, He believed in his Father, he lived the scripture. In John.15:2-17 Jesus explains how remaining in God, by fulfillment of the law, giving to the needy, prayer and fasting is what leads the way. This is how He fostered his own spiritual life.

Monday, August 26, 2019

D.C. hospital reports high rate of black women seeking treatment for Coursework

D.C. hospital reports high rate of black women seeking treatment for advanced breast cancer - Coursework Example b. As a member of the community of promoting awareness against breast cancer, I would prepare certain questions in relation to mammograms. It is very effective for every woman who is having misconceptions relating to mammography (Sun, 2014). The questions to be framed are provided hereunder. c. Contextually, as a prime responsible person of health promotional program, I will prepare three stage of health prevention camp. Initially, I will suggest all the black American and African women to opt for physical screening, which includes full body examination. After that in the second stage, I will suggest for doing a clinical breast examination with mammography treatment. Finally, I will suggest doing an overall medical screening, if the person is having symptoms of breast cancer (Sun, 2014). d. It can be stated that African-American women belongs to Ward 5 are having lower knowledge regarding the treatment process of breast cancer through mammogram. In this regard, In order to enhance health precautionary promotion, the women are to be provided with appropriate health education program, so that they have knowledge about the importance screening and treatment in the early stage of cancer. In addition, acute measures should be adopted for making them knowledgeable about the treatments to be offered (Sun,

Sunday, August 25, 2019

Research In Human Relations Essay Example | Topics and Well Written Essays - 1500 words

Research In Human Relations - Essay Example Let us now define research through its characteristics. Research begins with a problem or a question followed by the setting of goals and devising of a method or specific plan. The main problem is expounded by a hypothesis and assumptions regarding the cause or possible solutions are accepted as part of the research process. Research is not only about data gathering, but it is likewise concerned with the interpretation of data as a means to arrive at a solution to the problem or an answer to the main question (Andersen). There are four basic research design elements. These elements include treatments, measures, time and groups or individual. We shall focus on the time element for the purposes of this paper. Time is very important as it determines the degree and quality of observed changes. There are two classifications of research design under the time element: cross-sectional and longitudinal studies. A cross-sectional study is carried out at one instance, while a longitudinal study occurs over a period of time with a series of measurements (Trochim, 2006). A cross-sectional study includes observation of diverse groups of people of various age levels or a cross-section of a population. A longitudinal study involves observing and gathering information from the same group of people over a period of time. The focus of cross-sectional studies is on the differences between groups at a certain point in time, while the focus of longitudinal studies is on individual change over an extended period of time (A Research Typology, 2004). Since a cross-sectional study is done at only one instance, the expenses and time needed to gather data are very minimal. This is an advantage of the cross-sectional strategy. It is more convenient for both the participants and the researcher because there is only one period for data gathering (King, 2001). The participants need not go back for other sessions and researchers do not need to maintain contact with participants and sustain a budget for data collection over a long period of time. Another advantage is the large amount of diverse data that can be collected at one time. This data is very useful to the researcher in the immediate analysis and solution of a problem, and may also be very helpful to other researchers searching for similar data. A major di sadvantage though of this strategy is its failure to measure the actual individual changes that will occur or may inevitably be experienced by the subjects. It is a static representation of the variables and causes and effects cannot be measure accurately. In attitudinal or perception studies more often used in Psychology, a cross-sectional study is not dependable because many factors may affect the disposition or attitude of a person at a given time. Personal problems or emotionally disturbance experienced by subjects very close to the data gathering session may affect their responses. The elimination of outside factors can be done through a longitudinal study where subjects are contacted at different periods where their experiences and personal dispositions are varied. The main advantage of a longitudinal study is its ability to determine actual changes and trends that happen over a vast interval of time because it documents information from each subject at specific age levels and records comparisons between subjects across different timelines. Patterns of changes and causes of

Saturday, August 24, 2019

Organic food Essay Example | Topics and Well Written Essays - 500 words - 1

Organic food - Essay Example The main benefits of organic foods can be derived from their healthy and nutritious nature. Organic foods are produced using the best agricultural practices, which do not rely on synthetic fertilizers and chemical pesticides. The foods are also appealing to environmentally conscious consumers. These consumers prefer food substances, which have positive environmental impacts (Williams 21). The production of organic food is based on precise standards and practices of production. The main premise of labeling food substances as organic is the requirement for non-pesticide application (Reed 21). Organic foods refrain from the use of chemicals such as fungicides, herbicides, veterinary drugs, additives, synthetic preservatives and pesticides. As a result, hazardous residues are restricted to the lowest possible levels in organic foods.Organic foods avoid the use of chemicals and synthetic compounds because studies have established a negative correlation between exposure to pesticides and t he development of dangerous health conditions (Hasler 3774). The presence of pesticides in food substances has been associated with acute health conditions such as eye and skin problems, vomiting, abdominal pains, nausea and headaches (Ungoed-Thomas 1). Long-term exposure increases the risk of severe chronic conditions such as memory deficits, respiratory problems and miscarriages.Besides the fact that organic foods have low pesticide and chemical residues, they also have high nutritional values and good taste.

Friday, August 23, 2019

Measuring Intangible Assets - Apple, Inc Essay Example | Topics and Well Written Essays - 1000 words

Measuring Intangible Assets - Apple, Inc - Essay Example Tangible assets are fixed assets, which have physical substance and are held for use in the production or supply of goods and services such as lands, buildings, plants, and equipment. An intangible asset is an identifiable non-monitory asset without physical substance (Weetman 2010). Examples of intangible assets are trademarks. This essay will examine patients and brand names more thoroughly. One of the most challenging principles of accounting is the recognition of intangible assets, such as trademarks and patents, and a company’s reputation in its financial statements and balance sheet. In addition, these assets are considered â€Å"non-mentionable† or in another sense â€Å"unrecognized† in the balance sheet due to the failure of the rule of recognition in measuring the cost of the asset. The conventional argument is that the company gains nothing from the intangible asset, such as reputation etc. However. intangible assets can some of the largest assets a company’ acquires. They are also one of the major factors in generating future profits. This essay investigates the value and the importance of intangible assets for Apple Inc. After conducting research and examining its annual report Apple Inc. held considerable interest for me. Apple Inc is considered the most valuable company in the world with a market capitalization of $346 billion (James 2011). One considers whether the world’s number one company has recognized their reputation in the balance sheet and whether the confidence of their consumers over the years has been recognized in the company’s financial division. After examining the company’s annual report I could locate this asset on the company’s balance sheet. Apple’s brand is valued at $153 Billion ("Trademark a name:" 2011); this is almost half of its market capitalization size and is recognized as â€Å"unmeasurable† intangible asset of its trademark, which includes its reputation.

Drinking and Driving in the United States Essay

Drinking and Driving in the United States - Essay Example Overview Drunk driving is an avoidable problem especially with self responsibility. Increasing number of arrests might have little to do against this offence. Alcohol tends to damage the Central Nervous System of an individual. When the BAC level is at .10 percent the ability to take proper decisions gets damaged and the drivers lose control on the steering. He lacks the alertness necessary to understand if a danger lay ahead in the street and the response time is delayed. The vision is also disturbed due to a high BAC level. In some cases there might be difficulty in understanding the traffic signal colors and the capacity to differentiate them (Goodenough, Wallance and McGuire, 12-15). Drunk drivers might also face the problem of driving safely during the night or redeem from the glare of light in minimum possible time. Under such situation and in the absence of self awareness is an individual the enforcement of the law comes to play a role. However apart from the level of enforcem ent, it is important for the public to know the laws. Background Any decision of a driver which is impaired by alcohol intake can result in danger for others or the driver taking abnormal risks. It might lead to the driver taking improper turns and misjudgments regarding the speed and the right roads. Jerky movements and sharp turns might result owing to drunk driving. This might alarm the other travelers or the normal drivers. In US a Blood Alcohol Content (BAC) of .08 or more is considered to be above the legal ceiling in all the states (NHTSA). As per the NHTSA findings, in 2003 less than 9 percent of the drivers with a BAC of 0.08 percent or more and involved in crashes involving deaths were repeat offenders of drunk driving who were under one or more accusations of DWI (driving while intoxicated) – â€Å"Drivers with a BAC of 0.08% or higher involved in fatal crashes were eight times more likely to have a prior conviction for DWI than were drivers with no alcohol in the ir system.† (CDC; Wren) Position statement: Drunk driving being a criminal offence in US, is one of the major causes of deaths due to motor accidents in the country. Appeals and Evidence In the United States of America drunken driving is included under the specific criminal offence of DUI or Driving Under Influence. The most striking as well as pitiful information that makes it justified to regard drunk driving as a criminal offence is that in 2008 deaths due to dunk driving contributed to 32 percent of total car accidental deaths in 2008. According to National Highway Traffic Safety Administration in 2007 amongst the motor vehicles related fatal accidents around 32 percent were the outcome of alcohol impaired driving especially with drivers having BAC of .08 or more. During the span 1995 to 2006 incidences of injuries related to motor vehicle collisions admitted was 8272 out of which motor cycle and mopped crashes contributed to 12 percent and amongst them 24.5 of the motorcy clists and 39 percent of moped operators were impaired by alcohol (Christmas, Brintzenhoff, and Schmelzer, 305). When notes in absolute terms, the total deaths come to 37261 and 11773 were due to drunk driving. During the night the drivers were more likely to drink and hence death

Thursday, August 22, 2019

Impact of Peers and School in Middle Childhood Essay Example for Free

Impact of Peers and School in Middle Childhood Essay Middle childhood is a stage in growth where the members age between six and twelve years. Sigmund Freud defines this as the latency stage where aggressive and sexual urges are introverted. Others theorists have highlighted this stage as very crucial in the development of personality, cognitive skills, inter-personal relationships and motivation. Furthermore, it is at this growth stage that peers and school have great impacts, either positive or negative, to the individual. Schools do promote the children’s competence and self-esteem since they are enthusiastic to learn and work. This enthusiasm plays a great role since it acts as a motivating factor. Due to their development in competence in social and interpersonal relationships as aforesaid, they also undergo an experience in peer orientation. If they interact with the best peers, they create a strong foundation for future adult rapports that will be healthy. The diverse relationships may lead to increased violence in schools, drug use, depression and eating disorders that negatively affect the students in the upper elementary education (Blume Zembar, 2007). In schools, the children also learn and develop interests in other co-curricular activities such as sports, arts and music. However, as they grow, the necessary skills for achieving success in academics tend to become more sophisticated. Those who overcome these challenges end up being academic conquerors but those who are overwhelmed perform poorly in the subsequent years. One’s family at this growth stage also plays an important role especially in socialization. The parents, for instance, have the responsibility to make negotiation with the socialization agents on behalf of the child. This kind of socialization that is family-based is directly linked with the child’s deviance, either in the current life or in the future. It may lead to the child indulging in alcoholism, aggression or delinquency. However, through various reinforcement and disciplinary methodologies, the parents teach their middle-aged children on the behaviors to adopt and those to refrain from (Collins, 1984). Academically, parents motivate their children to be performers. This influences them to embrace reading and more often than not, require them to come out directly from school.

Wednesday, August 21, 2019

Supply Chain Management of Mirinda

Supply Chain Management of Mirinda Pepsi was founded in 1898 by Caleb Bradham, a new Bern North Carolina, druggist who first formulated Pepsi-Cola. Today Pepsi has expanded at a large scale and has a portfolio of beverage brands that includes carbonated soft drinks, juices and juiced drinks, Ready-to-drink teas and coffees, isotonic drinks, bottled water and enhanced water. PepsiCo has well known beverages such as Mountain Dew, Diet Pepsi, Tropicana Pure Premium, Aquafina, Tropicana Juice Drinks, Tropicana Twister , MIRINDA and much more. PepsiCola markets Frapoccuino ready-to-drink coffee through a partnership with Starbucks. PEPSI CO PRODUCT: the product we are taking for the project of supply chain management is MIRINDA. RIAZ BOTTLERS: Riaz Bottlers (PVT) Limited (RBL) incorporated in Pakistan as a private limited company in 1976. RBL is the franchise holder of Pepsi Cola International with seven brands. Like PEPSI, PEPSI MAX, 7UP, MIRINDA and MOUNTAIN DEW etc. They have recently launched Aquafina and are in process of moving towards some other products. RBL today is one of the best National Companies in Pakistan. At RBL, they believe that Our existence and success is more than just meeting our business objectives and we are proud of the success that the company has achieved. Together our people provide the skills, knowledge and expertise to deliver the quality of service that our customers expect and upon which our reputation depends. RIAZ BOTTLERS AND SUPPLY CHAIN MANAGEMENT: RBLs primary functions are to demeanor a methodical manufacturing and supply of the product without any tactical and strategic flaws. Backed by a powerful competitive strategy and empowered by some effective supply chain strategies, the group has been managing an effective supply chain through out the region. It has set up a urbane manufacturing and storage plant in Lahore with production units and huge production capacity. RBL has different management departments dealing with specialized Marketing, HR, IT and Supply Chain Processes. In this report we conducted the process of the basic supply chain management functions of RBL for MIRINDA by Pepsi co. COMPREHENSION OF MIRINDA SUPPLY CHAIN: The goal of every supply chain is to maximize the overall value generated. The value of a supply chain generates is the difference between what the final product is worth to the customer and the costs the supply chain incurs in filling the customers request. (Chopra, Meindl 2006) DECISION PHASES IN SUPPLY CHAIN OF MIRINDA SUPPLY CHAIN DESIGN OF MIRINDA: A proper decision regarding how to structure the supply chain over next upcoming years have been made and the short term aswell as the longterm decisions have been made by the company in regards to location and capacities of production and warehousing facilities, the products to be manufactured or stored at various locations, the modes of transportation to be made, information systems and so on. Their supply chain design is very expensive to alter on short notice and supports the companys strategic objectives. In order to ensure a good supply chain strategy, Riaz Bottlers plans one to two years in advance. It has several contracts with manufacturers, and receives raw material on a convenient basis. The company also decides where production plants are to be placed. RBL has production plants at Lahore. The production process is 80% automated. The company has to provide and manage transport for the delivery of products as well as the arrangement of third party services for the procurement of products. The shipping department handles orders and the transport department decides the vehicles for safe delivery. Material planning and sourcing is carried out as well. Sources of supply of raw material both local and foreign are identified and terms and conditions are negotiated. Capacity planning is also done at this stage. Sales forecasting and production planning depends upon the capacity of the organization with respect to: Production. Storage: Raw and packing. Storage: Finished goods. Riaz bottlers Lahore has a procurement budget of nearly Rs 10 billion. Approved suppliers cannot go beyond this budget. The supplier is audited by the most cost efficient quality control department. Distributors are also decided by the company, keeping in mind past performances. The company has  increased its distribution capacity from one to ten filling lines during the last few years lending it  a competitive edge over Coca Cola. SUPPLY CHAIN PLANNING OF MIRINDA: After RBL set the design of their supply chain they do the planning which increases their surplus in supply chain and thats their goal too. The planning launches and make them set their constraints over some span of time according to the demand of Mirinda. Pepsi co carries out sales forecasting for local demand as well as for export purposes to countries such as Afghanistan etc for Mirinda. The annual sales target is conveyed to the supply chain department of RBL. Planning is carried out on a monthly, weekly and daily basis for order planning allocation , warehousing ,production scheduling inventory planning and optimization. at RBL. SUPPLY CHAIN OPERATION OF MIRINDA: In RBL , the production , sales and supply chain departments get united to decide the inventory on weekly basis. There is always less uncertainty about the demand . the operation process includes customer orders in the best possible manner. During this RBL , allocate inventory or production to individual orders, set a date (which is always according to the will of customers and they dont get disappointed) that an order is to be filled, generate a proper pick lists at a warehouse in gulberg , allocate to shipping, set delivery and so on. PROCESS VIEWS OF MIRINDA SUPPLY CHAIN The processes in a supply chain are divided into a series of cycles each performed at the interface between two successive stages of a supply chain. CYCLE VIEW OF SUPPLY CHAIN: Supplier / manufacturers: The suppliers to Pepsi Co are franchise operative (RBL) as well as company operative (LAYS chips) system and are located in eight cities of Pakistan. The cities are Lahore, Islamabad, Karachi, Peshawar, Hyderabad, Sukkhar, Gujranwala and Faisalabad. PepsiCo has its Plant , Factory ,Workshop and Warehouse at the same place in Lahore . the Address is : Guru Mangat Road, Gulberg Lahore Distributors: They are located throughout the country; every city has its distributors. The distribution done on direct and indirect ways that would be discussed in the distribution section of the report. Retailers : retailers outlets are all sort of shopkeepers, malls , hotels etc to whom the distributors provide the stock via transportation i.e. trucks etc which carries distribution from point to point in different allocative routes. Customers: Its customers are all sort of target markets from social class A to C and range within all demographical and pyschographical parameters. PUSH AND PULL VIEW OF MIRINDA SUPPLY CHAIN: The push process implementation is commenced in anticipation to a customer order. MIRINDA has a seasonal demand. Just in time concept is pertinent in non-seasonal period and not pertinent in seasonal period. All processes that are part of the procurement cycle, manufacturing cycle, replenishment cycle, and customer order cycle are push processes. MIRINDA Sales order and processing: The Shipping Manager receives sales order from Sales Team, distributors through telephone, fax email one day before dispatch. The sales are made to base distributors on advance payment against orders then shipping manager plans according to the demand of distributors on daily basis. COMPETITIVE AND SUPPLY CHAIN STRATEGIES: There are three major sustainable advantages that give PepsiCo a competitive edge as they  operate in the global marketplace: Big, muscular brands. Proven ability to innovate and create differentiated products. Powerful go-to-market systems. PepsiCos ( Mirinda) overall mission is to increase the value of shareholders investment. They do this through sales growth, cost controls and wise investment of resources. They believe their commercial success depends upon offering quality and value to their consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to their investors while adhering to the highest standards of integrity. A customer while purchasing a bottle of Mirinda will consider product quality, price and availability of the product. Thus, Mirinda in Pakistan particularly focuses its competitive strategy as to producing sufficient variety, reasonable prices, and the availability of the product. SUPPLY CHAIN STRATEGIES STEP ONE: THE CUSTOMER AND SUPPLY CHAIN UNCERTAINTY. Identifying customer needs: RBL needs to understand the customer needs for each targeted segment and the uncertainty the supply chain faces in satisfying these needs. As RBL deals with beverages, which are a fast moving consumer good, it knows the requirements of consumers. Mirinda is considered as a drink which is refreshing during summer, and taken regularly during winter, with demand hiking around festivals such as Eid and occasions such as weddings. RBL caters to both cities and rural areas. It understands the needs of both. As demand for beverages is seasonal, the quantity of product needed for each lot is taken care of with past demand in mind. Consumers generally require a small response time, high service level, reasonable price and some variety (for example mirinda has apple flavor too now). Demand uncertainty and implied demand uncertainty: Demand for Mirinda varies by product. For example there is a greater demand for Mirinda as compared to Mirinda Apple, which is sort of new. Hence, Mirinda has a low demand uncertainty as compared to Mirinda Apple. The product Mirinda is approaching its maturity stage in the PLC whereas Mirinda Apple is in the introductory stage. Mirindas implied demand uncertainty varies with the product type as well as the customer needs. Due to decreased lead time (the customer may purchase its competitors product if Mirinda is not available at that time such as Fanta, Gourmet cola, Amrat cola ), need for greater variety and higher level of service, implied demand uncertainty increases. This is true for cities where unmet demand by Mirinda is met by Coca Cola Company, Gourmet Cola and other such competitors. Supply uncertainty is also affected by new products. New products have higher supply uncertainty. Uncertainty for the capability of the supply chain: After determining the demand uncertainty it takes a look at the uncertainty resulting from the supply chain. Mirinda is not a new product and its market is going towards maturation. The company does not have many difficulties in delivering a product and has a fixed delivery schedule (on daily basis). Mirinda hence has a predictable supply and somewhat uncertain demand depending on market conditions. STEP TWO: UNDERSTANDING THE SUPPLY CHAIN CAPABILITIES: The efficiency and responsiveness varies according to the consumer needs, implied demand uncertainty, product type and market segments. In remote areas Pepsi Co ( Mirinda) focuses on being somewhat efficient as other modes of transportation could turn the product to be highly expensive. According to the company it does not deal with distributors who do not have 20 to 25 vehicles, therefore as the company has focus on cost reduction, uses slow and inexpensive modes of transportation, the demand is certain, and uses economies of scale in production, the product Mirinda is more inclined towards being somewhat efficient. In cities, the company focuses its attention on being highly responsive as Mirinda has to meet short lead time, meet a high service level, handle a large variety of products and respond to wide ranges of quantity demanded especially at the retail stage. Highly efficient somewhat efficient somewhat responsive highly responsive In towns MIRINDA In cities STEP 3: ACHIEVING THE STRATEGIC FIT: The Mirinda supply chain assign different roles to its different stages, the company has to decide either to transfer the responsiveness to the manufacture stage or to the retailer stage as making one stage more responsive allows the other stage to focus on being more efficient. While discussing the Mirindas supply capability it is seen that Mirinda tends to be more responsive in the cities and a bit less in towns. Therefore, transferring the responsiveness to the retailer and distributor, allowing them to face the higher implied demand uncertainty. This in return allows the manufacturer and supplier to be more efficient. At the same time, multiple beverage types contribute to a broader product portfolio causing RBL to adjust its strategies accordingly; tailoring the supply chain to best meet the needs of each beverage demand. SUPPLY CHAIN DRIVERS AND METRICS: Bonding drivers with Product Life Cycle (PLC) Supply chain strategy: Mirinda mainly follows a combined cost effective responsive supply chain strategy in lahore. The intensive supply of the product is being ensured throughout the city market with the help of RBL distributors. Mirinda has been able to reach out to all market segments without any delays because of its business maturity and  comparative business strength. It has the normal beverages sales volumes as compared to any  other cities. Although there is an overwhelming stability in the product market yet there are some remote areas where there are conditions for a possible stock out due to their remoteness. For addressing this risk Mirinda has financed different whole sellers in those areas to respond immediately. Mirinda in Lahore and in most parts of Pakistan can be rightly placed into the category of an ever growing mature business. Responsiveness: In case of Fast Moving Consumer Goods (FMCGs) that target a huge segment of market, responsiveness is a deciding factor for the organizational success. In a typical Pakistani market, quick response enables supply chains to meet the customer demands for evershorter lead times, and to synchronize the supply to meet the peaks and troughs of demand. Mirindas supply chain has been able to reinforce a greater response to the uncertain and unpredictable market behavior only because it has multisided processing facilities and corresponds to a systematic production network with both dedicated and multi-product facilities. The major focus is to determine the processes that are to be integrated in the supply chain  network with their corresponding suppliers, distribution centers and the associated transport links  between them. The major considerations in the design are the supply chain responsiveness and  profitability. Framework for Structuring Drivers: The framework is based on a motive to create strategic fit between the competitive and supplychain strategy. Mirinda Competitive strategy stands to provide a large variety of products very  quickly; simultaneously the supply chain strategy stands to materialize the availability of that  variety of products. Mirinda mainly follows a responsive supply chain strategy. Alignment of mirindas business strategy to a corresponding supply chain strategy is achieved through proper deployment of supply chain drivers. Mirinda has to deal with different set of market segments  simultaneously. Most of the time the approach needs to be responsive enough to grow substantially to be able to compete with uncertain demand, while in many areas demand is certain and very much predictable, so there it incorporates an efficient supply chain strategy. THE FACILITY DRIVER ROLE, LOCATION AND CAPACITY: In RBL the Mirinda is stored, assembled and fabricated at gulberg Lahore..Mirinda has established a flexible and a product-focused production facility in order to respond effectively to the variability in demand.The storage facilities are designed in order to provide maximum possible capacity for the inventory. It has franchising holding bottling operations. OVERALL TRADE OFF ( RESPONSIVE): In order to ensure the responsive strategy implementation, the role of facilities is of prime importance in the supply chain of RBL The large amount of excess capacity allows the facility to be very flexible and to respond to wide surges in demands placed on it. In alignment with the responsive supply chain strategy the facilities have been geographically located close to the market. THE INVENTORY DRIVER ROLE , LOCATION AND SEASONAL INVENTORY: RBL has established a comprehensive plan to ensure the sufficient inventory levels to keep up with the market demand effectively. The inventory type is seasonal .For this purpose the main inventory storage has been established within the main plant area maneet road gulberg Lahore inside RBL. It has the storage capacity of 200,000 Sq Ft and the area is being utilized both horizontally and vertically. The shipping department is in charge for storage and subsequent displacement of the product orders. The  inventory capacity is being utilized and maintained in coordination with the production department and is based on the term production estimates. OVERALL TRADE OFF (RESPONSIVE): Increasing inventory makes the supply more responsive to the customers. At RBL, managers bear a high inventory cost to ensure maximum levels of inventory and to reduce the production and transportation costs. THE TRANSPORTATION DRIVER DESIGN AND CHOICE OF TRANSPORTATION MODE: PTN is providing transport to PEPSI CO( mirinda) in the form of big large trucks.Faster transportation of the products allows RBL to maintain sufficient levels of stock on the shelves.RBLs transportation network is the collection of routes, modes and locations along which the product can be shipped. With the help of distributors the product is being supplied to the market. There are multiple supply and demand points within the city which cater to the market demand. RBL decides and selects different modes of transportation having different characteristics with respect to the speed and size of shipment. OVERALL TRADE OFF ( RESPONSIVE): The transportation network has been designed with a view to ensure responsiveness and boost the availability of the product. For RBL using fast mode of transport increases responsiveness as well as the transportation cost but lowers the inventory holding cost. Transportation driver has a large impact on the responsiveness of the business. THE INFORMATION DRIVER COMPONENTS OF INFORMATION DECISIONS: Connects all the supply chain stages effectively allowing them to coordinate and maximize total supply chain profitability. It is also crucial to the daily operations of each stage in the supply chain. The unit manager utilizes the production scheduling system that is based on information on demand to create a schedule that allows RBL to produce the right amount of product. The warehouse in charge uses this information to create visibility of the warehouses inventory items. They dont have any enabling technologies such as EDI, ERP and RFID OVERALL TRASE OFF (RESPONSIVE): Information sharing helps these firms improve its responsiveness within the market. It helps to accurately forecast demand and realize frequency of updates, measurements of the effects of seasonal factors influencing the production, measurements of variances from the plan and the ratio of demand variability to order variability. Timely and accurate information  enables the distribution managers to fix potential stock out or oversupply problems. THE PRICING DRIVER FIXED PRICING VERSUS MENU PRICING: Mirinda keeps its pricing strategy with the comparison of its competitors for example FANTA. And the demand is seasonal so during the season on period the pricing is done on the fixed basis i.e. summers. And during winters which is the off season period the pricing is done on menu basis for example Rs 2 to Rs 5 ruppees off per 1.5 litre bottle etc. THE SOURCING DRIVER: OUTSOURCED, SUPPLIER SELECTION AND PROCUREMENT: Pepsico has outsourced decisions in its supply chain as RBL is an outsourced company for it. They think that it was best to outsource Mirinda and other beverages aswell because the growth in total supply chain is significant with little additional risk. The responsive components are outsourced such as the PTN aswell which provides transportation to Pepsico ( Mirinda). It has number of suppliers within Lahore and all districts of the country. Both procurement in direct aswell as indirect ways are doneand they have a good coordination between its suppliers and buyers. DISTRIBUTION NETWORK OF MIRINDA Direct distribution: Delivery of post mix cylinders handling of key accounts: The key accounts are  different wholesalers, restaurants and hotels like Pizza Hut, KFC, Metro which  serve as a place for key sale. These are known as national key accounts and are very  important in terms of competition. Export Parties. Indirect distribution: Through Base market distributors Through Outstation distributors Before delivering the product some certain guiding principles are followed for the assessment of  distributors capability by RBL. Applicant must have 30 to 40 vehicles (depending on the area). Applicant must have 40,000 cases of empty bottles. Applicant must deposit Rs.5, 000,000 as a security. RBL uses light and heavy vehicles for safe delivery of goods to the distributors for timely  delivery. It follows the just in time concept which is applicable in Non-seasonal period and not  applicable in the seasonal period. REVIEW AND REVISE DISTRIBUTION: This is usually done through taking over key revenue areas. If the distributor does not achieve its  sales target, the distribution is taken back and an addition of new distributor is done. Therefore  MIRINDAS supply is low supply uncertainty. Some of its supply source capabilities are: Less breakdowns High quality Flexible supply capacity Mature production process FACTORES INFLUENCING DISTRIBUTION NETWORK DESIGN: At the highest level, performance of a distribution network should be evaluated along two  dimensions: 1. Customer needs that are met 2. Cost of meeting customer needs While customer service consists of many components we will consider those measures that are influenced by the structure of the distribution network for Mirinda . Response Time: For Mirinda is minimal as the direct customers for it are the retailers and then  the consumers. So with over 30 to 40 delivery trucks in Lahore , it is readily available to every  retailer within 30 minutes or an hour max . Lahore has 12 warehouses from where the supply to the market is done through trucks provided by PTN. Product Variety: They have made their place in the market with their unique product line ranging from Mirinda to Mirinda Apple with refreshing taste and great quality. Customers Desire: customer desire more for mirinda instead of apple mirinda .Recently, the sales for 250 ml bottles has increased and 1.5 litre bottle decreased but they are trying to increase it as it gives the company higher profits. Availability: The product is always available in stock whenever an order arrives. Whenever the distributors feel that after one loading there could be a stock out they place an order to RBL in advance just to keep the floor with enough stock in hand. The Distributors have 3 days stock as back up with them in order of any malfunctioning of the plant or other such external factors. Customer Experience For Mirinda has always been positive as they receive the product with ease and on time. The retailers are the direct customers as they place an order to the distributors. There has never been a shortage or a delay for mirinda in Metro or Pizza Hut which are the key accounts for the company. Order Visibility They are not really an electronic phenomenon where you can track your order  through computer. It is more of person-to-person contact and one can easily track down their  orders through the designated staff in each sector of Lahore or for that sake all over Pakistan. Returnability: Pepsi Co ( mirinda) has always been very strong in a sense that unsatisfactory items can be  returned and changed on the spot. This is true for both the consumers and the retailers. They have laid down a system through which they can effectively manage this requirement. The retailers are told to take down the  comments and the address or phone numbers from the person who is returning the bottle. It seems at first that a customer always wants the highest level of performance along all these dimensions, in practice however this is not always the case. DESIGN OPTION FOR DISTRIBUTION NETWORK:: Distributor Storage with Carrier Delivery: In Pepsi Co ( mirinda) inventory is not held by the manufacturers at the factories but is held by distributors/retailers in intermediate warehouses and package carriers are used to transport the products from  the intermediate location to the final customer. This requires distributor storage to keep high  levels of inventory because distributor/retailer aggregates demand uncertainty to a lower level  than the manufacturer. Transportation costs for Pepsi are somewhat lower because an economic mode of transportation (e.g. truckload) can be employed for inbound shipments to the warehouse, which is closer to the customer. Facility cost is high because of a loss of aggregation and often end up with higher processing costs. The information structure needed is not that complex. The distribution warehouse serves as a buffer between manufacturer and customer. Real time visibility between customers and warehouse is needed whereas as visibility between customer and manufacturer is not required. Response time is also reduced. Customer convenience is high and order visibility with manufacturer storage becomes easier. Distributor  storage is well suited for medium to fast moving goods and it can also handle higher level of  variety than retail stores VALUE OF DISTRIBUTION SYSTEM: There are basically two components of distribution: Storage Distribution The storage facilities of RBL are designed in order to boost the timely availability of the product. For this purpose the distributors are fully equipped with facilities that are needed to ensure intensive supply of the product. The storage facilities are designed to contain the maximum possible inventory items that are needed at any given time. RBL has established several storage units nearer to the market in order to boost  availability. Transportation conducts inventory movement from point to point in supply chain of RBL. It incorporates a combination of modes and routes at different stages. Transportation choices have a large impact on the responsiveness strategy of the business. RBL has several contracts with several distributors with multiple transport facility that ensure the maximum possible transport of inventory within a short period of time. The distribution does not work between specific supply chain components but it performs a basic function of  integration amongst all supply chain components. The Pepsi Co distribution system linked the entire supply chain for all product categories. The distribution centers and its information network play a key role in that regard. The major object is to carefully track sales of items and offer short replenishment cycle times. The distributors offer stored deliveries too many retail  outlets in the twin cities. Different products are being delivered conveniently on pre-orders. The distribution system is flexible enough to alter delivery schedule depending on customer demand. The Territory Distributor Managers maintain a contact with the retailers in order to book and  place the orders. Whenever a store places an order it is immediately transmitted to the supplier  through the distribution manager. Now RBL receives orders from all distribution centers and the shipment department delivers the orders. At the distribution centre, products from the manufacturer are delivered into different trucks and each truck makes deliveries to multiple retail stores. The number of stores depends  upon the sales volume. The system works on trust and does not require the delivery person to be  present when store personnel scan the delivery. This reduces the delivery time at each store. Each truck has a capacity of 1572 cans.The distribution department is in direct contact with the manufacturers and keeps updating inventory levels. They keep in stock spare three days stock to combat external uncertainty. The distribution department is responsible for all the variety of the products in their portfolio. PepsiCos overall distribution network spreads throughout Pakistan connecting the remotest of places and providing great customer service. Globalization has increased the competition that the company for its products like mirinda is constantly coming up with new projects, campaigns and distribution. RECOMMENDATIONS: RBL doesnt have proper enabling technologies such as EDI , ERP , RFID and EDD . they should be having that for the better performance of its supply chain activities. These engagements would   Identify specific opportunities to improve operational performance and reduce costs within your manufacturing, assembly, supply chain, and customer support processes Define specific process changes and the auto-id technology required to streamline each process step Address the business, manufacturing, logistics, information technology, and financial implications of RFID including starting points and scale-up plans When integrated with enterprise resource planning (ERP) system, demand planning applications can help: Compare calculated forecasts to actual results over time for trend analysis. Focus on hot spots to prepare for whats coming into high demand. Share forecast information securely via the Web through role-based portals. Reduce operating costs. Streamline production. The end result: lower inventory costs, fewer stock outages, faster time to market, and happier customers.

Tuesday, August 20, 2019

An Introduction To Political Cleavage Concepts Politics Essay

An Introduction To Political Cleavage Concepts Politics Essay The concept of a political cleavage is contested in important ways (Daalder 1966, Eckstein 1966, Dogan 1967, Zuckerman 1982, Bartolini Mair 1990, Neto Cox 1997), and whether cleavages exist in post-communist Eastern Europe might depend substantially on how the term is defined. Some authors who find that cleavages are weak or absent in the region use a rigorous definition of the term (Lawson 1999). It is argued here, however, that even when the definitional barrier is raised to a high level, political cleavages are in all likelihood present in the region(Whitefield 2002). Many studies have found a link between pre-communist historical legacies and institutional choice. For example Kitschelt argues that pre-communist experiences had an influence on the communist regime which ultimately has an impact on party cleavages. Indeed, he argues that pre-communist experiences can be distinguished rather easily, but the length of the political liberalisation phase in the 1980s and the significance of having had two or three rounds of free elections since 1990 may be disputable. While I do not believe that isolating these pre communist legacies is necessarily, I do believe that pre-communist legacies must be included in any analysis of post-communist social cleavages. I suggest that history is very important for the cases of Romania and Hungary. Furthermore, if we go back to Dalton, he insists that religious cleavage has followed the same pattern of decline as for the class cleavage. As he sees, one possible exception to the rule of declining social cleavages involves race and ethnicity. Nevertheless, even today, social, religious and ethic identities of citizens still have explanatory power in examination of voting behavior (Nieuwbeerta, 1998; Knutsen Scarbrough, 1995). The question on the relation between a countries social cleavage structure and political outcomes has become of extra relevance in Eastern European nations after the collapse of totalitarian regimes. Since the velvet revolutions in 1989 the political party structure in these nations had to be build almost from scratch, the question rises, according to Nieuwbeerta(1998), whether these new political systems developed in a way similar to how it is organized in Western nations. Therefore, to what extent are party systems in Eastern European nations based on major socio-economic cleavages in these nations? At first it is seems like that most newly founded parties in Eastern Europe represent such cleavages. For example in Romania and Hungary Social-Democratic and Liberal parties were created, as well as religious and nationalist parties. The concept of a political cleavage, however, is not universally regarded as useful by political observers of the post-communist world (White et al. 1997, Elster et al. 1998). Indeed, in a highly influential and controversial account published soon after the collapse of communist power, Fukuyama (1992) interpreted the event as an indicator of the end of ideological division across all modern societies, East European ones included. The collapse of communism could be seen as demonstrating either broad support for liberalism or, if we want to put the argument negatively, the absence of any alternative method of organizing modern society. From this perspective, although transition in the region would certainly have its winners and losers, the end of ideological competition meant that the political cleavages that had divided populations across industrial societies, most famously characterized by Lipset Rokkan (1967), were anachronistic. Differences among politicians and choices among vot ers would in this context be based on who could best do the job of delivering on liberal, market, and democratic policies(Whitefield 2002). But whether cleavages were envisaged or not, scholarly interest in the cleavage structures (or lack thereof) in post-communist states was often strongly grounded in pessimistic assessments of their putative effects on party competition and on the stability of these new democracies (Cirtautas 1994, Comisso 1997, Elster et al. 1998). According to these ideas, there are at least two important questions that should be answered. First, although the general shape of the cleavage structures of post-communism is better understood, the mechanisms for their formation are unclear or disputed. Most explanations of cleavages in more established democracies emphasize the importance of prior social organization in providing sources of interest and political allegiance among the public that allow coordination of voters and parties in structured and relatively stable ways (Sartori 1969, Przeworski 1985). Such prior social organization, however, was largely absent across Eastern Europe. Second, in order to speak with full confidence about the existence of cleavages, it is necessary to see stability and persistence in social and ideological divisions, but naturally these conditions are only weakly established empirically. There are also differing theoretical expectations about the stability of the social and ideological divisions in politics. Considerable volatility is evident in support for particular parties, and political parties themselves have often been short-lived, offering voters little opportunity to reward or punish them. But is this volatility of supply and demand for parties a sign of instability in the cleavage structure? For many countries, there is limited evidence available to test these possibilities because follow-up studies that might allow over-time comparisons have not yet taken place; however, it should be noted that where such evidence is available, it points to more stability than change in the structure of underlying social and ideological di visions, which strengthens claims about the existence of cleavages in the region and especially in Romania and Hungary. 2. The cleavage hypothesis If we want to understand the idea and the formation of cleavages, we should first find appropriate explanation. Party nationalisation might be explained as a consequence of the territorial structure of social or socio-economic divides (Lipset Rokkan, 1967). Caramani (2004, p. 15) addresses the centre-periphery and the urban-rural cleavage as territorial divides, connected to low levels of nationalisation. In contrast, functional cleavages, such as the economic cleavage in Western Europe, do not have a territorial character, so that parties organising along such cleavages are highly nationalised (cf. Caramani, 2004; Cox, 1999, p. 159). The explanation of party system structures by cleavages has been criticised though, because cleavages do not convert into parties as a matter of course, but this is produced by the political system itself (Zielinski, 2002, p. 187). Looking at Central and Eastern Europe, only a few scholars are looking for similarities of political divisions with social cleavages in Western democracies (Kitschelt et al., 1999). The view overwhelms that cleavages, especially if they are narrowly defined, are of limited relevance in the region (Elster et al., 1998, pp. 247-270). However, one social divide appears to be an exception to the rule: The ethnic divide is salient in Central and Eastern Europe (Evans Need, 2002) and helps many parties to mobilise their voters (Elster et al., 1998, p. 252). Ethnic minorities exist in almost all countries, and they vote in large numbers for their own parties. Furthermore, issues related to ethnicity help as well nationalist parties of the titular nation to mobilise their voters. The investigation of ethnic divides in order to explain party nationalisation degrees may yield promising results, as many of the ethnic minorities in Central and Eastern European countries are territorially settled. If such ethnic divides become manifest in party politics, then the ethnic structure of a country will explain why the electoral strength of political parties varies across regions. If we take into account the cases with Romania and Hungary, the best example could be inter-war Transylvania- the large ethnic Hungarian and German minorities constituted approximately 40% of the population, and all of the minorities were either Catholic or Protestant. If we add to this figure the number of Romanians that belonged to the Greek Catholic Church, then approximately 70% of Transylvanias population belonged to a Western Christian denomination prior to the communist takeover. These figures are important because, as Kitschelt argues, these pre-communist legacies influenced the communist reform process. In the case of Transylvania and Galicia these cultural and religious differences had a marked impact on the regions during the communist period. Nevertheless, Transylvania has traditionally been perceived, even during the communist period, as ethnically, culturally and politically different from the rest of the country. Therefore in order to assimilate Transylvania, nationali sm was an important ideological component of Romanian communism, particularly under Ceausescu. He promoted a form of national populism characterised by pseudo-egalitarianism and the non-recognition of any kind of diversity'(Whitefield 2002). However, the existence of diversity across post-communist states in the content of political competition is not evidence for diversity in cleavage structures. Support for political parties may vary as a result of many factors, discussed below, that are not connected to cleavages. And even if partisanship appears to be rooted in ideological and social differentiation, this may not result from social and ideological divisions in the population but rather from party strategies(Whitefield 2002). According to the empirical investigation, that Whitefield and Evans had done, there is a relationship among social and ideological differences and partisanship that would be expected if political cleavages were present. Naturally, although economic differentiation was common to all countries (if not always to the same degree), not all social identities and differentiated social experiences were equally present in all states; in particular, the religious and ethnic composition of countries in the region varies markedly. As a consequence, we found that the connection of social division to ideological division also varies; religiosity appears to matter much more to social liberalism in Catholic than in Orthodox states; and issues of ethnic rights are more firmly socially rooted where minorities exist and where the sense of social difference between ethnic groups is more strongly felt. This variation in the nature of social and ideological division is important because it appears to rela te to the nature of divisions that emerge in support for political parties(Whitefield 2002). TABLE 1: Political cleavages in post-Communist Eastern Europe (Romania, Bulgaria and Hungary): social and ideological divisions to partisanship Social bases Ideological bases Romania 1. Age, region (Bucharest), education 2. Ethnicity (Hungarians) economic liberalism, pro/anti-West 3. Region (Transylvania) 1. Social political liberalism, economic liberalism, pro/anti West 2. Ethnic liberalism 3. Pro-West, Jews Bulgaria 1. Ethnicity(Turkish) 2. Age, Class( professionals vs. workers) 3. Religiosity 1. Economic liberalism, pro/anti-West 2. Ethnic liberalism 3. Nationalism, Gypsies Hungary 1. Age 2. Religiosity 3. Class (urban-rural), education/class, settlement size, denomination(Protestant) 1. Economic liberalism, pro/anti-West 2. Social political liberalism, Jews 3. Social political liberalism, nationalism 3. Politics between economy and culture- the case of Hungary In order to continue to analyze the formation of cleavages in Eastern European states, I will try to give example with Hungary. Before that, I would like to point out some of the most important theories of Stein Rokkan linked with the work of S. M. Lipset. As a consequence of the early death of S. Rokkan, his work, in spite its richness and extension, can not be regarded as finished. Here are the basic ideas: 1. Territory as a key concept of politics in a cross pressure between culture and economy, implying: the equal weight given to economic, political-territorial and cultural dimensions; the interaction between geographical spaces and socio-cultural membership spaces, between center formation and boundary building; the conceptual map of Europe with an West-East axis differentiating between economic conditions for state-building and a South-North axis between cultural conditions for nation-building. 2. The identification of four cleavages following the critical junctures of: the national revolution creating the center-periphery and the church-state cleavages; the industrial revolution creating the urban-rural and the labour-capital cleavages. 3. The cyclical movement of cleavages: towards a national-international divide. It is often forgotten that Rokkan does not end his cleavage sequence with the worker-owner conflict of the industrial revolution, but points to an intriguing cyclical movement: breakdown of a supranational order (Roman Empire) establishment of culturally and politically distinctive nation states conflict over national versus international loyalties. (Lipset-Rokkan 47-48) Although the last formulation relates to the communist cleavage within the labour movement (not relevant any more), but in his latest works he points to the centrality of a reformulated version of a center-periphery divide: that between homogenizing supranational standardization and cultural distinctiveness, roots, national identity. ( Rokkan- Urwin, Flora 1983: 434). 4. The different political impacts of a gradual, organic sequence of cleavages ( in most of North Western Europe) versus the cumulation of state and nation-building cleavages together with the rapidity of enfranchisement and sudden modernization. The second alternative especially in the case of the discontinuity of or threats to national independence implies difficulties in transition to mass democracy. (Hungary is directly mentioned by Rokkan in this latter context.) Territorial-cultural conflicts do not just find political expression in secessionist and irredentist movements, however, they feed into the overall cleavage structure and help to condition the development not only of each party organization but even more of the entire system of party oppositions and interests (Lipset-Rokkan 41). 5. The historical long term continuity of collective political identities coalitions and oppositions on the level of alternatives, of parties and of the support market to be mobilized. Parties do not simply present themselves de novo to the citizens at each election; they each have a history and so have the constellations of alternatives they present to the electorate. (Lipset-Rokkan). Emerging cleavages affect, however, former alliances and restructure the party system. Rokkan points also to the existence of a certain lee-way for parties to translate social cleavages. 6. The freezing of party alternatives with the final extension of suffrage (mostly in the twenties), implying the inclusion of the lower classes. In contrast to an expanding support market with a creative phase of parties (Cotta 102) accompanied by a mobilization along cultural and territorial cleavages, the mobilization on the basis of purely economic cleavages comes only afterwards (Rokkan 1980: 118). The stage of mass democracy brings about an ever more closed electoral market with a mobilization controlled by the already existing parties. 7. The special role of social democratic parties on the left side of the labour-capital cleavage. Due to their strength and domesticability, their ability to maintain unity in the face of the man forces making for division and fragmentation (Lipset-Rokkan: 46), social democratic parties and the class cleavage in itself played a stabilizing and homogenizing, cohesive influence in most West European party systems. In countries with a troubled history of nation-building, marked cultural cleavages reduced their potentials. But the very logic of pluralism in democratic capitalism helped their entry into national politics. These parties, having joined the nation contributed to the neutralization of the radicalizing effects of sudden industrialization. (Lipset-Rokkan: 46, 48, 50). 8. The radical rightist anti-system cleavage. The rising networks of new elites, such as the leaders of the new large bureaucracies of industry and government, those who control the various sectors of the communication industry, the heads of mass organizations, the leaders of once weak or low-status groups, and the like constitute the focus of protest of fascist-type parties, which: are nationalistic, they venerate the nation and its culture; are anti-democratic; want to unite their supporters as one single pillar lead by deeply felt convictions about the destiny and the mission of the nation. These xenophobic and racist parties may mobilize segments of the middle and lower classes. As to their emergence and chances of success, contrasts in the continuity and regularity of nation-building certainly played a role (Lipset-Rokkan 23, 24, 25). After we pointed out some of the most important ideas from the Lipset and Rokkan concept, now I will try to form several important assumptions: The evolution of the Hungarian party system confirms the classical sequence of European cleavage formation with the initial and decisive emergence of identity-based territorial and cultural divides followed later by the appearance of economic cleavages. Hungarian party competition seems to reflect and even to anticipate new developments of Western party systems. There are real historical alternatives expressing different conceptions of modernization, of nationhood and of geopolitical location represented by the parties. For Rokkan and Lipset, party alternatives and the party system itself freeze. In Hungary and in some other Eastern European countries, intervals, parties and party structure are unstable and fluid. But the alternatives contained in the cleavage structure are amazingly stable: not the party system, but the cleavage structure is frozen. In the formation process of the parties (1988-89), in the subsequent three elections from 1990 to 1998, the same cleavage sets have mattered and structured party competition, namely: the three cleavage families of Westernization vs. traditionalism, post-communism vs. anti-post-communism and pro-market commodification (winners) vs. welfare statist decommodification (losers). This special freezing of alternatives and cleavages has, however, taken place in the context of a very much open and available electoral market . This deviance from the Rokkan-Lipset freezing pattern is the unavoidable consequence of the long discontinuity of the party system, the lack of traditions of mass democracy and the unstable interest structure of civil society. Due to the strong economic, social and political positions of the post-communist elites and surviving value orientations in the electorate, the definition of the rules of the game as a systemic issue (Offe 1991, Mair 1997) is expressed by the salience of a post-communism anti-post-communism cleavage family. It cannot be deducted from the Rokkan-Lipset scheme, and by its very nature, cannot become a long-enduring historical divide, but can be supposed to fade away. The taming of capitalism, the political regulation of the market with a political mobilization along a commodification decommodification axis is a crucial point of democratic consolidation and legitimacy. Following from the freezing of the Hungarian political cleavage structure in the phase of the dominance of the cultural-territorial and post-communist cleavage families, the increasing importance of this socio-economic divide is coupled with its absorption by or inclusion into the other two cleavage families. The post-1989 evolution of the Hungarian party system has brought about no political mobilization along the line of a classical labour-capital class cleavage. Finally, we should now indicate the main cleavages formed in Hungary, according to Mair: 1. The family of territorial and cultural cleavages Traditionalist forces stress historical continuity, Hungarian nationhood, favour community ove society, are for strong authority, strong church. Their value orientations are more particularist than universalist, they have an inclination to love the rural, even if they are urban Westernizers are outward-looking, for catch-up modernization, they favour individualism, multicultural diversity, they stress secularism and human rights. 2. The family of post-communist cleavages This set of cleavages has several dimensions an ideological dimension of anticommunism which can be based either on particularist national, religious identities or on the universalism of individual human rights and rationality; a political dimension expressed in the relationship to the Socialist Party looked upon as the successor party; a power dimension of competing elites and of the re-definition of the rules of the game outside and inside politics; a structural dimension reflecting the symbiotic dualism of the present society with a secto rooted in late communism and a sector of emerging capitalism iv; an emotional and biographical dimension with a population split into two halves: one half who feel they lived better in the last years of real socialism and another half thinking differently. 3. The family of socio-economic cleavages With economic transformation progressing and with an overwhelmingly materialist electorate this set of cleavages has become central in the society, but the early freezing of the party system structured along the above mentioned two cleavage sets is still complicating the clear translation of this divide into programmatic and public policy alternatives. 4. Old Theories vs. New Parties: Romania Post-communist party system Surprisingly, post-communist cleavages in Romania have been the spotlight of relatively little attention. Indeed, as Crowther writes: If skeptics are correct, Romania should stand out as a strong case for the inapplicability of social cleavage analyses. Because of the peculiarities of its pre-communist and communist past, Romania is often taken as an archetypical example of the post-communist countries dearth of civil society. Or, in other words, it is almost impossible to test the theory of Stein Rokkan or S.M. Lipset, without necessary sharing Crowthers point of view on the inapplicability of social cleavage analyses. Most recent works on the concept à ¢Ã¢â€š ¬Ã… ¾post-communist cleavages commence with a few comments on Lipsets and Rokkans cleavage theory applied to the case of Central Europe. One of the most respectful professors from Bulgaria- Georgi Karasimeonov indicates that Lipsets and Rokkans cleavage theory was formulated on the special conditions and terms of a particular European western model. Karasimeonov contributions to the debate can be interpreted in the tradition of the analysis of the electoral behavior and party formation in transnational societies revealing at least four types of cleavages: residual (historical), transitional, actual and potential8. De Waele, seeks to clarify and categorize the relationship between the original theory of cleavages as it is applied to Western model and the post-communist experience undertaking his project with the view of three cleavages: 1. The first set of objective considerations influencing the emergence of the post-communist party system concerns the economic cleavage. De Waelle argues that the socio-economic cleavage (à ¢Ã¢â€š ¬Ã… ¾maximalist vs. à ¢Ã¢â€š ¬Ã… ¾minimalist) comes from the communist regimes successful orientation towards destruction of the capitalist economy. De Waele himself flags up this problem with his own definition: the term à ¢Ã¢â€š ¬Ã… ¾maximalist is used to describe the adherents of a fast transition. In theory, the claim that the à ¢Ã¢â€š ¬Ã… ¾minimalist perspective is likely to have a socioeconomic basis has been highly dependent upon overall record of mixed progress with uneven and slow reform implementation. On the contrary, the à ¢Ã¢â€š ¬Ã… ¾maximalists represented the turning point for the post-communism. à ¢Ã¢â€š ¬Ã… ¾The maximalists launched new reform programs, a macroeconomic plan stabilization and structural reforms, an ambitious shock therapy for the Romanian economy, including the liberalization of prices and the foreign exchange market as well as the accelerati on of the privatization. 2. The second cleavage, the so-called à ¢Ã¢â€š ¬Ã… ¾authoritariandemocratic divide, refers to the inability of a significant part of the society to renounce in discursive terms the communist legacy (although, in Romania this did not necessarily translate into a rejection of all kind of authoritarian attitudes). In many recent studies on authoritarian attitudes in postcommunist Romania, researchers have pointed the electoral success of Vadim Tudor in 2000, à ¢Ã¢â€š ¬Ã… ¾as a distinctly unpleasant surprise for many in the West. The case in point was the increase of supporters of a latent antipluralist attitude towards the European values arena. 3. The third cleavage line is between the communists and the anticommunists. The à ¢Ã¢â€š ¬Ã… ¾old attitude, a so-called à ¢Ã¢â€š ¬Ã… ¾pre-communist behavior was usually reactivated after the emergence of the new parties. Given the discontinuity of the transition, à gh concludes that the confrontation between the two groups led to the formation of a multi-party and the à ¢Ã¢â€š ¬Ã… ¾first generation parties. He also witnessed the fact that the new parties were formed à ¢Ã¢â€š ¬Ã… ¾as second generation parties, and the third category, the so-called small à ¢Ã¢â€š ¬Ã… ¾third generation appeared much later. In a similar way, Gill argues that it is difficult to establish the real significance of the cleavage between the two types. He also indicates there have been at least three referential ways to see post-communism: à ¢Ã¢â€š ¬Ã… ¾post-communism as a system, à ¢Ã¢â€š ¬Ã… ¾post-communism as a condition, à ¢Ã¢â€š ¬Ã… ¾post-communism as a situation. After this analysis of the main three cleavages that the Romanian post-communist system has experienced, it is almost impossible at this point to raise the discussion of a consolidated democracy. With politics in Romania still changing, the outlines of the three families of cleavages advanced in this article constitute a significant obstacle towards consolidation. 5. Conclusion Finally I would like to go back to some of the main points I have presented: The evolution of the Eastern European party system confirms the classical sequence of European cleavage formation with the initial and decisive emergence of identity-based territorial and cultural divides, with their dominance over socio-economic divides followed later by the appearance of economic cleavages. The salient manifestation of the cumulation of cultural and territorial cleavages in the part system corresponds clearly with the cyclical movement in the framework of the Rokkanian scheme demonstrating how globally the centrality of a national-supranational divide. The example with Hungarian party competition seems to reflect and even to anticipate new developments of Western party systems. There are real historical alternatives expressing different conceptions of modernisation, of nationhood and of geopolitical location represented by the parties. These alternatives are olde than the most of the Eastern European electorate, but they deviate from the mainstream in Western Europe. In the formation process of the parties (1988-89), in the subsequent three elections from 1990 to 1998, the same cleavage sets have mattered and structured party competition, namely: the three cleavage families of Westernization vs. traditionalism, post-communism vs. anti-post-communism and marketization, commodification (winners) vs. welfare statism. This special freezing of alternatives and cleavages has, however, taken place in the context of a very much open and available electoral market . This deviance from the Rokkan-Lipset freezing pattern is the unavoidable consequence of the long discontinuity of the party system, the lack of traditions of mass democracy and the unstable interest structure of civil society. The post-1989 evolution of the Hungarian and Romania party system has brought about no political mobilisation along the line of a classical labour-capital class cleavage. Instead, I have observed the following attempts for bringing the welfare statist decommodification cleavage in: coupling it with the post-communist cleavage, coupling it with the defence of national identity, coupling it with the religious cleavage, coupling (its radical variant) with an aggressive and racist social nationalism. After all, I still believe that formation of cleavages in East Europe, according to the thesis of Lipset and Rokkan, is almost impossible to apply to these countries. However, the cases which I in detail discussed (Hungary and Romania), are the best example for the existing of cleavages in Eastern European states. Therefore, indicates that even the model of Lipset-Rokkan was more applicable for Western European countries, especially because of different economical and political development, the existing of cleavages in East Europe was possible even before 1989, and the model is still useful nowadays.